Incredimail 2013 Annual Report Download - page 33

Monetization
Publishers and developers face increasing challenges monetizing their offerings. This is partly because most consumers find that the
free version of a given software product adequately meets their needs. Accordingly, most app developers do not earn sufficient revenue to
sustain a standalone business.
We provide a broad spectrum of solutions for our clients' monetization challenges. Through a sophisticated, data driven
recommendation engine, we offer clients the ability to easily incorporate targeted ads into the download and installation process of their products
thereby further increasing monetization opportunities. The engine allows for funnel monetization opportunities on post-
install and uninstall
pages, as well. Altogether, the engine provides end users with more relevant offers, ultimately increasing end user satisfaction and monetization.
Our DisplayFuel tool aggregates and optimizes applications, services, and offers. The tool scours the web and recommends the most
relevant, highest quality deals, price comparisons, coupons and content. The tool can be easily incorporated during the installation process of our
clients' products as standalone software for use by end users. This serves as an effective monetization mechanism, as we compensate clients
either based on a fixed fee per installation or via a revenue sharing arrangement for revenue generated when end users follow the links related to
the applications, services and offers included in the tool.
Through our close partnerships with the world's leading search providers such as Microsoft, Google, Yahoo and Ask, we enable our
clients to monetize their search assets. Publishers and developers may incorporate a search box into their offerings that is powered by our search
providers, who in turn pay us fees for searches emanating from such search boxes. Depending on the payment model adopted, we pay our clients
a fee on a pay-per-search or revenue sharing basis for search activity emanating from the incorporated search boxes.
Optimization
Most app developers are small businesses without analytical capabilities or the required funds to improve funnel conversion, create the
necessary systems for tracking revenue per user, or implement traffic acquisition with positive ROI.
Control Center is our analytics platform that enables our clients to manage their distribution and monetization activities and better
optimize their offerings. Through the platform, we provide our clients with real-
time analytics, custom reports, and advanced optimization and
editing tools, which together act as a springboard to higher conversions and increased ROI.
Legacy Products
Our legacy consumer products are currently available in seven languages in addition to English. Prices and license fees for our premium
products range between $5 and $40, varying based on market, length of license period and whether the products are offered together. Our legacy
product line crosses several vertical markets and consists of the following products, all of which may be downloaded over the Internet:
In March 2013, we introduced IncrediMail for the iPad, which has been rebranded as Molto. We launched Molto for the iPhone in
October 2013 and for Android phones in January 2014. Molto is one of the first email applications truly adapted for touch-
screen
devices. It redesigns the inbox, unifies multiple email accounts, creates a photo inbox from friends and family Facebook photos,
and elevates messages so their contents can easily be seen by users at a glance, in an intuitive "magazine-by-
touch" format. With its
sleek interface, Molto transforms organizing email on iPhone, iPad and Android phones and tablets into a simpler, more visual
experience that allows our users to navigate, read and enjoy emails in a fun and innovative manner.
•
IncrediMail is our communication client. Its basic version can be downloaded free of charge. Incredimail is used for managing
email messages and Facebook feeds, and offers various graphic and personalizing capabilities. In addition, it is safe, simple and
easy to use. The premium version of this software offers, for an annual subscription fee, VIP support and enhanced graphic
capabilities, as well as advanced anti
-
spam software for a separate annual subscription fee.
• SweetIM is free downloadable and easy-to-
use software that enables users to enhance their messaging experience and express
themselves in creative ways across online platforms, such as messenger, email, etc.
• Smilebox is an Internet photo sharing service available for the desktop and smart-phone.
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