Incredimail 2013 Annual Report Download - page 183

EXECUTION VERSION
2.7 Prohibited Actions .
2.7.1 Restrictions . Unless otherwise agreed to by Microsoft, Conduit shall not, and shall not authorize, allow or permit
any third-party to:
(a) edit, modify, truncate, filter or change the order of the information contained in any Results (either
individually or collectively);
(b) frame any Destination Page;
(c) redirect an End User away from the Destination Page, provide a version of the Destination Page different
from the page an End User would access by going directly to the Destination Page, intersperse any content between a Result and the
corresponding Destination Page;
(d) display any Results in pop-up, pop-under, exit windows, expanding buttons, or animation;
(e) except to the extent expressly permitted herein, transfer, sell, lease, syndicate, sub-
syndicate, lend, or use for
co-
branding, timesharing, service bureau or other unauthorized purposes any Services or access thereto (including, but not limited to the
Results, or any part, copy or derivative thereof);
(f) directly or indirectly generate Queries, or impressions of or clicks on Results, through any incented,
automated, deceptive, fraudulent or other invalid means for the purpose of artificially increasing the number of Unique Searchers or
Gross Revenue (including, but not limited to, (A) click spam, robots, macro programs, Internet agents; (B) blind links (where End Users
do not know that they will be performing a Query or clicking on a Result; (C) requiring an End User to click to receive some other
benefit, obtain some other result or perform another function (such as leaving a Web page or closing a window); (D) pre-populating a
Source, except that spell check, auto completion, and suggested query functionalities will not be considered a violation of this
subsection; or (E) Conduit, its employees, contractors or agents submitting Queries except in the course of normal individual use);
(g) encourage or require End Users or any other persons, either with or without their knowledge, by offering
incentives or payments to enter Queries or click on Results using methods that are manipulative, deceptive, malicious or fraudulent for
the purpose of artificially increasing the number of Unique Searchers or Gross Revenue (provided that neither this subsection (g) nor
subsection (f) above shall be deemed to prohibit valid means of incentivizing searches such as through toolbars that provide benefits to
End Users, such as toolbars that give a portion of revenue to the charity of an End User’s choice);
(h) provide End Users with the ability to submit Queries or access any Results through any client software
application that is known to be harmful or malicious or that is installed without an End User’s consent (such as malware, spyware, and
“drive-by” downloads) or that otherwise fails to comply with applicable Laws relating to client software applications that include
dynamically served third party advertisements;
(i) install any program on an End User’s computer or replace an End User’s home page, without the End User’
s
prior consent;
CONFIDENTIAL
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