Huntington National Bank 2014 Annual Report Download - page 78

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72
The following table presents commercial relationship OCR metrics:
Table 35 - Commercial Relationship OCR Cross-sell Report
Year ended December 31,
2014 2013 2012
Commercial Relationships (1) 164,726 159,716 151,083
Product Penetration by Number of Services (2)
1 Service 15.7 % 21.1 % 24.6 %
2-3 Services 42.4 41.4 40.4
4+ Services 41.9 37.5 35.0
Total revenue (in millions) $ 851.0 $ 738.5 $ 724.4
(1) Checking account required.
(2) The definitions and measurements used in our OCR process are periodically reviewed and updated prospectively.
By focusing on targeted relationships we are able to achieve higher product service penetration among our commercial
relationships, and leverage these relationships to generate a deeper share of wallet. The percent of commercial relationships with 4 or
more product services at the end of 2014 was 41.9%, up from 37.5% at the end of last year. Total commercial relationship revenue in
2014 was $851.0 million, up $112.5 million, or 15%, from 2013.