Hitachi 2012 Annual Report Download - page 33

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Hitachi, Ltd. Annual Report 2012 31
Financial Section/
Corporate Data
Management Structure
Research and Development/
Intellectual Property
Financial HighlightsTo Our Shareholders Segment Information
Hitachi Consumer Electronics’ Ultimate
Interactive Short Throw LCD Projectors
Hitachi Consumer Electronics’ ultra-short-throw
LCD projectors are both compact and lightweight
while featuring an interactive electronic black-
board function. Used in conjunction with a PC,
users can write directly onto images projected
onto walls and screens while also printing or
e-mailing the written images.
Hitachi Home & Life Solutions (India)’s
Premium Split Air Conditioner “ACE Follow Me”
The ACE Follow Me room air conditioner market-
ed in India has been designed to meet local
needs. Sensors mounted within the air condition-
er detect the presence and location of the individ-
ual directly channeling airflow for maximum
comfort and a cooling effect.
쎲 Digital Media
Sales fell substantially compared with the previous fi scal
year. This was largely attributable to the downturn in sales of
optical disk drive-related products owing to flooding in
Thailand, falling prices, and the declining trend in fl at-panel
TV results due to a dramatic demand slump in Japan along
with falling prices.
Profi ts deteriorated signifi cantly refl ecting the sales down-
turn and falling product prices. As a result, Hitachi incurred a
loss in its digital media operations.
쎲 Comprehensive Air Conditioning and Home Appliances
Sales increased compared with the previous fi scal year. In
addition to growth in such home appliances as washing
machines and vacuum cleaners in Japan, air-conditioning
equipment sales were strong on the back of a recovery in
capital expenditures and reconstruction demand following
the Great East Japan Earthquake. Overseas, air condition-
ers and washing machines also recorded growth with
results surpassing levels recorded in the previous fi scal year.
From a profi t perspective, earnings declined year over
year. This largely refl ected the impact of damage to refriger-
ator parts production bases in the wake of flooding in
Thailand and the sharp increase in room air conditioner
material costs.
20
-20
00
10
10 5
-10 -5
-10
(Billions of yen) (%)
(FY) 09 1110
Segment Profit (Loss)/
Percentage of Revenues
쏋 Segment profit (loss) 쎲 Percentage of revenues
-0.8
1.6
-1.3
(Millions of yen)
FY2011 FY2010 FY2009
Revenues .................................................................... ¥858,845 ¥951,596 ¥929,258
Segment profi t (loss) .................................................... (10,947) 14,949 (7,206)
Capital investment (Property, plant and equipment) ..... 20,465 14,729 14,728
Depreciation (Property, plant and equipment) ............... 19,012 20,373 23,803
R&D expenditure ......................................................... 23,698 23,807 18,775
Assets ......................................................................... 444,931 434,397 521,591
Number of employees ................................................. 25,042 26,253 26,491