Hibbett Sports 2012 Annual Report Download - page 4

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Hibbett is the premium and convenient destination for brand name, performance footwear,
apparel and equipment in our markets. We don’t say this lightly. We earn it every single day as
the store of the community. With such leading brands as Nike, Under Armour, adidas, The North
Face and Oakley, as well as many others, we fill a definitive need in these markets. For those
who have followed us and invested with us for years, this is not a new concept. Customers,
landlords and vendors alike see us as a strategic partner in these markets, translating into con-
tinued strong growth. Our MVP loyalty program has grown to over 2.2 million members, and
we are utilizing social media, email, and direct mail to reach our target customers.
As we look ahead to Fiscal 2013, we are very confident we will continue to improve in all areas
of our business and capitalize on the opportunities for new store growth, increasing our impor-
tance to the communities we serve and our vendor partners, leveraging our investments in sys-
tems and generating strong returns for our stockholders.
I look forward to reporting our progress to you during the year. Thank you for your continued
support and investment with us.
Sincerely,
Jeffry O. Rosenthal
Chief Executive Officer and President