Graco 2010 Annual Report Download - page 14

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10 NEWELL RUBBERMAID 2010 Annual Report
“
JAY GOULD
Group President, Home & Family
$2.38
billion in sales
Safe, clean, beautiful, organized, stylish – consumer
insights reveal these are some of the product attributes
that matter most to the female head of household, the
primary decision-maker for the brands in our Home & Family
segment. Our innovations are targeted to these central
needs and propel our success with new products and in
new markets.
With over 90 percent household penetration in North
America, Rubbermaid has been named the number-one
home products brand for eight consecutive years. We
continue to build on this powerful legacy – and grow sales –
by introducing new innovations that connect with consumer
needs. The Rubbermaid Easy Find Lids™ platform makes
organizing food storage a snap. Consumers are also seeking
better and more effi cient ways to clean their homes. The
new Rubbermaid® Reveal™ Microfi ber Spray Mop delivers
with a reusable microfi ber pad that picks up 50 percent
more dirt per swipe than traditional sponge mops and
features a refi llable spray bottle. Rubbermaid® Reveal™
launched to overwhelmingly positive consumer response
in 2010, and we continue to expand retail distribution.
GOODY WINS WITH
STYLISH INNOVATIONS
Start with one of the leading brands in the North
American styling tools and hair accessories market.
Add innovations such as the new Goody® Simple
Styles™ line of hair accessories, which make it easy
Our Home & Family products win
at the point of sale by leveraging
shopper insights to create a
differentiated
experience at
the store level.
Innovative
merchandising
stimulates demand
and positively infl uences
brand choice.
The fl exibility of the new
Graco® 3-in-1 stroller, Symbio™,
helped earn it Gold and Silver
designations at the prestigious
Mother & Baby Awards 2010.
>
MAJOR BRANDS
HAPPENS AT HOME