Goldman Sachs 2001 Annual Report Download - page 11

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Faced with unsettled markets and unsettling events, in 2001
the people of Goldman Sachs continued to develop successful
strategies and execute transactions with our clients. We did so in
the same way that our predecessors at Goldman Sachs faced the
unprecedented challenges of their times—by building on the foun-
dation of values embodied in our fourteen Business Principles.
These Principles reflect a set of ethics that have become ingrained
in our firm’s character over more than 130 years. They serve
as the bedrock of our determination to provide clients with our
industry’s premier counsel and services. For our shareholders,
they remain an enduring source of confidence.
The Business Principles characterize not only the high standards
and aspirations of the people who built this firm, but of our
people today. If we do what is right, and apply our Principles as
the examples on the following pages demonstrate, we believe
that the people of Goldman Sachs will continue to be known
for their commitment, their excellence and their integrity.
OUR BUSINESS PRINCIPLES
page 9