Go Daddy 2015 Annual Report Download - page 141

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Table of Contents
13
actually use. Our cloud applications product is designed to be a flexible solution, supporting over 100 popular open source
applications and technology stacks that can be "right sized" in order to meet our customers' needs.
Our primary presence products are:
Website Builder. Our Website Builder is an easy to use, do it yourself online tool enabling customers, irrespective of their
technical skills, to build elegant websites. We offer a variety of plans, with pricing dependent on the number of available design
styles and desired business and marketing features. With each of these plans, customers have access to hundreds of professional
designs which can be further customized using our drag-and-drop editor by adding photos, graphics or text. Our designs cover a
wide range of categories with professionally written content for small businesses, organizations, families, athletic teams,
weddings, reunions and other interest groups. Once built, websites can be easily connected to social profiles, such as Facebook
and Twitter, and optimized for search engines using Website Builder. Our customers are also able to receive a mobile-optimized
version of their website through Website Builder.
E-commerce. Our online store product allows customers to easily create their own standalone online store or add one to an
existing website. It allows customers to post their product catalogs, integrate online sales information with Intuit’s QuickBooks
product, list products for auction on eBay, streamline shipping logistics, accept credit card and PayPal payments on their websites
and market their websites through Google services. We also offer our customers easy to use merchant accounts, which are
required to process credit card payments.
Search Engine Visibility. Search Engine Visibility (SEV) helps our customers get their websites found on major search sites
through search engine optimization. SEV offers a simple step-by-step wizard giving targeted recommendations on which search
phrases are most likely to drive traffic to a customer’s site. All customers receive specific recommendations on keywords and
content. Customers who are using a GoDaddy domain name and GoDaddy DNS can also automatically apply the updates with
one click, meaning they never have to touch a line of code.
Business Applications
We offer a variety of products designed to make the business of business easier for our customers. The products we offer
include those developed in-house as well as third-party applications which we distribute and support, such as Microsoft Office
365. In 2015, 2014 and 2013, we derived approximately 11%, 8% and 7% of our total revenue, respectively, from sales of our
business applications.
Our primary business application products are:
Email Accounts. We offer email accounts which use our customers’ domains and include a multi-feature web interface for
both desktop and mobile devices, accompanied by an integrated calendar and secure online storage. We offer a variety of plans,
with pricing dependent on the customer’s desired amount of storage and number of email addresses. All of our email accounts are
advertising-free and include security functionality designed to provide protection from spam, viruses and other forms of online
fraud, such as phishing.
Microsoft Office 365. We offer Microsoft Office 365 in a simple, supported process providing email accounts which use our
customers’ domains and some of which include secure online storage. We offer Microsoft Office 365 in multiple plans ranging
from email with calendar and contacts connected to a custom domain to a full suite of productivity tools, including file sharing
and full desktop versions of applications, including Outlook, Word, Excel and PowerPoint. It is easy to set up and can be up and
running in minutes.
Email Marketing. Our email marketing product helps customers market their businesses through permission-based email.
Customers can easily create and send newsletters, targeted advertising campaigns, promotions and surveys as well as connect
email campaigns with their social media networks and track the results of campaigns through our email marketing product.