Go Daddy 2015 Annual Report Download - page 134

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Table of Contents
6
Part I.
Item 1. Business
Our customers have bold aspirations—the drive to be their own boss, write their own story and take a leap of faith to pursue
their dreams. Launching that brewery, running that wedding planning service, organizing that fundraiser, expanding that web-
design business or whatever sparks their passion. We are inspired by our customers, and are dedicated to helping them turn their
powerful ideas into meaningful action. Our vision is to radically shift the global economy toward small business by empowering
passionate individuals to easily start, confidently grow and successfully run their own ventures.
Overview
Our 13.8 million customers are people and organizations with vibrant ideas—businesses, both large and small,
entrepreneurs, universities, charities and hobbyists. They are defined by their guts, grit and determination to transform their ideas
into something meaningful. They wear many hats and juggle many responsibilities, and they need to make the most of their time.
Our customers need help navigating today’s dynamic Internet environment and want the benefits of the latest technology to help
them succeed. Since our founding in 1997, we have been a trusted partner and champion for organizations of all sizes in their
quest to build successful online ventures.
We are a leading technology provider to small businesses, web design professionals and individuals, delivering simple, easy
to use cloud-based products and outcome-driven, personalized Customer Care. We operate the world’s largest domain
marketplace, where our customers can find that unique piece of digital real estate perfectly matching their idea. We provide
website building, hosting and security tools to help customers easily construct and protect their online presence. As our customers
grow, we provide applications and access to relevant third party products helping them connect to their customers, manage and
grow their businesses and get found online.
Our customers need help navigating today’s dynamic Internet environment and want the benefits of the latest technology to
help them succeed. The increase in broadband penetration, mobile device usage and the need for presence across search engines,
content destinations, listings and e-commerce sites, and social media channels create both opportunities and challenges for them.
We offer products and solutions to help our customers tackle this rapidly changing technology landscape. We develop the majority
of our products internally and believe our solutions are among the best in the industry in terms of comprehensiveness,
performance, functionality and ease of use.
Often technology companies force their customers to choose between technology and support, delivering one but not the
other. At GoDaddy, we don't believe our customers should have to choose and strive to deliver both great technology and great
support to our customers. We believe engaging with our customers in a proactive, consultative way helps them knock down the
technology hurdles they face. And, through the thousands of conversations we have with our customers every day, we receive
valuable feedback enabling us to continually evolve our products and solutions.
Our people and unique culture have been integral to our success. We live by the same principles that enable new ventures to
survive and thrive: hard work, perseverance, conviction, an obsession with customer satisfaction and a belief that no one can do it
better. We take responsibility for driving successful outcomes and are accountable to our customers, which we believe has been a
key factor in enabling our rapid customer and revenue growth. We believe we have one of the most recognized brands in
technology.
Our Size and Scale
Our combination of easy to use, cloud-based products, personalized Customer Care, a powerful brand and a unique culture
have helped us build an attractive business with strong financial performance.
• We are the global market leader in domain name registration—a key on-ramp to establishing a business online in
our connected economy—with approximately 62 million domains under management as of December 31, 2015.
According to VeriSign’s Domain Name Industry Brief, we had 20% of the world’s domains registered as of
September 30, 2015.
• As of December 31, 2015, we had 13.8 million customers and added 1.1 million customers in 2015.