Go Daddy 2015 Annual Report Download - page 132

Table of Contents EXPLANATORY NOTE
4
We are filing this Amendment No. 1 on Form 10-K/A (the "Amended Filing") to our Annual Report on Form 10-K for the
year ended December 31, 2015, which was filed with the Securities and Exchange Commission ("SEC") on March 3, 2016 (the
"Original Filing"), to correct certain errors.
Specifically, page 58 of the Original Filing included the following paragraph:
"We also offer hosting, presence and business application products enhancing our value proposition to our customers by
enabling them to create, manage and syndicate their, or their customers', digital identities. While these products are often
purchased in conjunction with, or subsequent to, an initial domain registration, they are also frequently the starting points in our
customer relationships. As we have grown, our hosting, presence and business applications products have become increasingly
important parts of our business, constituting over 48% of total bookings in 2015."
This paragraph has been amended to replace the word "bookings" with "revenue" and will read as follows:
"We also offer hosting, presence and business application products enhancing our value proposition to our customers by
enabling them to create, manage and syndicate their, or their customers', digital identities. While these products are often
purchased in conjunction with, or subsequent to, an initial domain registration, they are also frequently the starting points in our
customer relationships. As we have grown, our hosting, presence and business applications products have become increasingly
important parts of our business, constituting over 48% of total revenue in 2015."
Specifically, page 59 of the Original Filing included the following paragraphs:
"Domains. We generated 52% of our 2015 total bookings from the sale of domain products, primarily from domain name
registrations and renewals, domain add-ons such as privacy and aftermarket sales. Total bookings from domains grew an average
of 12% annually for the three years ended December 31, 2015."
"Hosting and Presence. We generated 37% of our 2015 total bookings from the sale of hosting and presence products,
primarily from a variety of web-hosting offerings, website builder products, SSL certificates and e-commerce products. These
products generally have higher margins than domains. Total bookings from hosting and presence products grew an average of
25% annually for the three years ended December 31, 2015."
"Business Applications. We generated 11% of our 2015 total bookings from the sale of business applications products,
primarily from productivity tools such as domain-specific email accounts, which also have higher margins than domains. Total
bookings from business applications grew an average of 49% annually for the three years ended December 31, 2015."
These paragraphs have been amended to replace the word "bookings" with "revenue" and will read as follows:
"Domains. We generated 52% of our 2015 total revenue from the sale of domain products, primarily from domain name
registrations and renewals, domain add-ons such as privacy and aftermarket sales. Total revenue from domains grew an average of
12% annually for the three years ended December 31, 2015."
"Hosting and Presence. We generated 37% of our 2015 total revenue from the sale of hosting and presence products,
primarily from a variety of web-hosting offerings, website builder products, SSL certificates and e-commerce products. These
products generally have higher margins than domains. Total revenue from hosting and presence products grew an average of 25%
annually for the three years ended December 31, 2015."
"Business Applications. We generated 11% of our 2015 total revenue from the sale of business applications products,
primarily from productivity tools such as domain-specific email accounts, which also have higher margins than domains. Total
revenue from business applications grew an average of 49% annually for the three years ended December 31, 2015."
Additionally, the Original Filing incorrectly referred to our 2014 net loss on page 6 as $146.1 million and 2011 revenue on
page 9 as $862.9 million, each within "Business." The correct 2014 net loss and 2011 revenue are $143.3 million and $894.3
million, respectively. Furthermore, the correction to the 2011 revenue on page 9 will change our revenue CAGR on page 9 from
17% to 16%.