Garmin 2011 Annual Report Download - page 15

Garmin marine electronics continue to be
a sought-after brand by boat builders.
Our most significant announcement of the year
for the marine segment
came when Garmin
formed a strategic alliance with AB Volvo
Penta, a world-leading supplier of integrated
vessel propulsion systems. This alliance
will leverage the companies’ navigation and
propulsion expertise to develop innovative
marine instrumentation and communication
equipment. Boat builders, dealers and end
users all will benefit from this relationship
and
the resulting integrated solutions. For
boat builders, an all-in-one system means
simpler
installation. Dealers will also
benefit from
having a turnkey solution
while their customers
gain an enhanced
driving experience with a
focus on
comfort and ease of use.
The introduction of the GSD 26
black box sounder brought Garmin’s
trusted sonar technology to deep-
sea sport fishing enthusiasts. The
GSD 26 features new technology
that provides unrivaled target
separation at greater depths
than traditional sonar,
essentially allowing the user to target
multiple depths and species of fish.
Another endorsement of the company’s
marine capabilities occurred when the
America’s Cup sailing competition selected
Garmin as the exclusive supplier of navigation,
communication and sensor equipment for
their events. A full suite of Garmin electronics,
including the award-winning GPSMAP® 7000
series touchscreen multi-function displays,
are onboard the fleet of support boats.
Garmin collaborated with event officials
to develop tools that allowed the
boats to be tracked and dispatched in
real time, giving officials the ability to change
the race course faster than had ever been
possible. This technology partnership extends
to the America’s Cup World
Series, the Louis Vuitton Cup,
the America’s Cup Challenger
Series and the America’s Cup
Finals in 2013.
As the marine industry started to recover
in 2011, Garmin delivered solutions
to make the purchase decision simpler
for customers. The marine network
system builder is an online tool that
lets customers select components that
fit the needs of their vessel and then
share that information with a dealer.
Garmin also developed an online
simulator that allows customers
to “try before they buy” and
to see the depth of Garmin
chartplotter capabilities.
2011 was the year of expanding solutions
and building partnerships in the marine segment.
MARINE
Garmin secured relationships
with 15 new boat manufacturers
in 2011, including notable names
like Bavaria, Regal Boats and
Gulf Craft.
56
68
09 10 11
57
Operating
income
($ in millions)
178
199
09 10 11
222
Revenue
($ in millions)