Garmin 2011 Annual Report Download - page 11

Garmin’s diverse outdoor product line serves
hikers, hunters, golfers, geocachers and other
outdoor enthusiasts. At the 2011 CES show,
Garmin unveiled the first golf GPS and sport
watch in one — the Approach
®
S1. The S1
packs many of the features of our handheld
Approach devices, including preloaded
courses, into a watch form factor. In early
2012, Garmin served up yet another form
factor in the Approach series with the G6 –
a sleek, glove-friendly touchscreen handheld
that fits nicely in a pocket for quick access.
The new eTrex® series is the
first family of consumer-
grade receivers that can
simultaneously track
both GPS and GLONASS
satellites. GLONASS is a
system developed by the Russian
Federation that will be fully
operational this year. When using
GLONASS satellites, the receiver is
able to lock onto a position approximately
20 percent faster than using GPS alone.
When
using both GPS and GLONASS, eTrex
has the
ability to lock onto 24 more satellites
than using GPS alone for improved accuracy
in challenging environments.
In June, Garmin announced its acquisition
of Tri-Tronics Inc., the leading designer and
manufacturer of electronic dog training
equipment. The acquisition will allow
Garmin
to expand its leadership position
in both the tracking and training of
sporting dogs and household pets.
Tri-Tronics has a 40-year history of innovation
and brings strong market knowledge,
resources and industry relationships to the
Garmin family.
To answer the needs of hunters and pet
owners, Garmin introduced a new model in
the Astro® family of dog tracking receivers
that offers increased range, a simplified
user interface, and mapping. Garmin also
launched several new handhelds at the
height of the “get outside” season, starting
with Montana™. It’s Garmin’s most advanced
handheld to date, featuring a rugged design,
large touchscreen display, built-in camera and
other advanced features desired by highend
outdoor customers. The Rino® series two-way
radios with GPS got a makeover as well with
the addition of touchscreen interface.
Addressing the outdoor customer’s passion to
explore more and capture every detail of the
adventure, Garmin added a built-in camera
with automatic geotagging to its popular
GPSMAP
®
62 series. With this capability,
outdoor enthusiasts can easily share locations
or navigate back to sites with the help of the
device’s “photographic memory.”
Garmin expanded the reach of its free online
community for geocachers, OpenCaching.com,
through contests, national events and the
sale of OpenCaching kits. Responding to
an outpouring of interest from schools and
scout troops, Garmin now offers educational
kits that allow kids to explore the outdoors
and experience the thrill of a high-tech
treasure hunt using Garmin handhelds.
Garmin redesigned and upgraded its
long-standing eTrex, which is one of
the world’s most reliable and popular
handhelds, with millions sold.
OUTDOOR
Garmin’s outdoor segment continued its upward
climb and generated the second-highest segment
revenue for the company in 2011.
152
158
09 10 11
162
Operating
income
($ in millions)
299
319
09 10 11
363
Revenue
($ in millions)