Fujitsu 2000 Annual Report Download - page 6

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Our Business Strategy: Everything on the Internet
Focusing on Three Core Business Areas
Since last year, when we adopted “Everything on the
Internet” to describe the Fujitsu Group's business
strategy, we have been focusing our resources on those
business areas that have the Internet at their core. This
strategy clearly reflects our determination to play an
active role in establishing the foundation of the rapidly
developing network society. This section describes the
specific strategies we are adopting to grow our business
and how we plan to make the most effective use of our
resources.
䢇Aiming for number one in three Internet fields
Today, with the diffusion of the Internet accelerating and
the business environment undergoing dramatic change, it
is more essential than ever to follow the principle of
“selection and concentration” in order to effectively
utilize corporate resources. In making “Everything on
the Internet” our business strategy, we have committed
ourselves to aggressively expanding core Internet-related
business activities and increasing profitability. As we
implement this strategy, we have set the goal of being a
leader in three areas of the Internet.
First, as a provider of comprehensive solutions
centering on services and software, we intend to
become number one in providing customers with the
most advanced and effective Internet solutions.
Second, as operator of @nifty, the ISP with the largest
number of subscribers in Japan, we are determined to
play a major role in supporting the new social
infrastructure as Japan's top Internet service provider.
Third, we are striving ourselves to be the most
advanced Internet user. By so doing, we will be in an
excellent position to provide customers with optimal
solutions.
䢇Services, platforms and technologies
Keeping in mind these three goals, we have carried out a
broad reorganization and rearrangement of traditional
business areas to create a completely new business
strategy. The basic principle behind our strategy is to
rigorously concentrate on developing Internet-focused
business in three core business areas: services, through
which we offer solutions to our customers; platforms,
which are an important tool for providing those solutions;
and technologies, which support those platforms.
Our principal services offerings are consulting, systems
integration, maintenance & support, network services
and full-service outsourcing, from maintenance and
operations to system expansion. We are constantly
enhancing the content of our services so that we can
offer comprehensive solutions optimized to meet the
needs of our customers.
Some of our major platforms include IMT-2000 next-
generation mobile communications networks, optical
networks (SONET/WDM), servers & clients, and
network middleware. By integrating the capabilities we
have cultivated in information processing and
communications, we are able to offer superior products
optimized for the Internet.
In technologies, we emphasize state-of-the-art products
with high added value, including electronic devices such
as system LSI (SOC), flash memory, system memory
and compound semiconductors.
“Everything on the Internet”
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