Fujitsu 2000 Annual Report Download - page 12

Environmental Activities
14
Fujitsu has received independent certification of its environmental accountlng from the
Ota Showa Environmental Management and Quality Research Institute.
This achievement was especially noteworthy given the scale
of the Kawasaki complex, which employs some 14,000
people.
䢇Ongoing reforestation efforts overseas
Since the very beginning of the company, management has
sought to promote greenery around Fujitsu's plants as a way
to encourage harmony with nature. Reflecting this
philosophy, in August 1999
we planted 250,000 mangrove
seedlings in Vietnam that
were purchased using
company and employee
contributions. We plan to
plant an additional 250,000 seedlings in fiscal 2000.
Separately, in September 1999, we received an award for
our tree-planting activities in Thailand since 1998.
䢇Establishing Corporate Environmental Affairs Group
In April 2000 we established the Corporate Environmental
Affairs Group with the intention of stepping up company-
wide environmental activities and promoting full-fledged
participation in environment-related businesses.
䢇International recognition for environmental excellence
Fujitsu continues to earn high environmental ratings from
such leading international organizations as Dow Jones,
oekom research AG, Zürcher Kantonalbank and Business in
the Community. Among the commonly cited factors behind
these rankings are the farsightedness and rapid response of
our environmental activities. Specifically, we have been
praised for our recycling system_an integrated system that
spans collection to processing_and for our system of
environmental accounting, which clearly identifies costs and
benefits.
䢇Green products and environmental solutions
Since pioneering environmentally friendly PCs in 1998, we
have worked to steadily increase our “green product”
offerings. As of the end of fiscal 1999, we had 141 different
green products on the market. In the future, in addition to
consumer products, we will endeavor to promote
environmental friendliness among all our products,
including core operations products such as large-scale
computers and telecommunications equipment.
In August 1999 we launched the Japanese industry's first
comprehensive environmental management solution, called
@EcoVision. Making use of the Fujitsu Group's own
practical environmental expertise and utilizing the most
advanced Internet and other information technologies,
@EcoVision supports customers' environmental
management initiatives, thereby helping to foster the
development of an environmentally sustainable society.
䢇Achieving ISO14001 certification ahead of target
We are actively working to attain ISO14001 environmental
management certification for our domestic plants and major
offices by the end of fiscal 2000. In March 2000 we
received ISO14001 certification for our Kawasaki research
and manufacturing facilities one year ahead of schedule.
FY1997 Costs
Benefits
FY1998 Costs
Benefits
FY1999 Costs
Benefits
FY2000 Costs
Benefits
Fujitsu Major Subsidiaries (¥ Billion)
(Estimated)
Note:Costs are based on the Environmental Protection Agency's "Guidelines for Understanding and Publicizing
the Costs of Environmental Protection." "Benefits are determined according to Fujitsu's "Guidelines for
Environmental Accounting"
79
83
85
89
120
79
83
150
181
167
222
183
248
103
70
84
82
119
94
128
80
97
Leveraging Our Practical Expertise to Provide
Environmental Management Solutions
The Fujitsu Group has been actively addressing global
environmental issues according to the principles set forth in
our “Commitment to the Environment,” a statement of
basic principles and conduct guidelines announced in 1992
and based on the fundamental philosophy of fully leveraging
our resources as a technology creator to help harmonize
human activity with the earth's environment. This section
highlights our environmental activities during fiscal 1999.
Environmental Accounting
Cost/Benefit Trends