Fujitsu 2000 Annual Report Download - page 4

To Our Shareholders
Recognizing the Internet as a wellspring of growth, we
are helping customers revolutionize their businesses by
providing comprehensive solutions, from development
of information systems to operational and maintenance
services.
The Fujitsu Group has some 60,000 highly qualified
personnel engaged in services and software operations
around the world, and our sophisticated know-how
regarding construction of large-scale systems is a
particular asset. To provide customers in every country
with timely, high-quality solutions tailored to their
specific needs, we, together with DMR (in North
America), ICL (in Europe) and our other group
companies around the globe, are combining our world-
class know-how and offering common services and
products, while at the same time catering to local
cultures and ways of doing business.
䢇Promoting the Fujitsu corporate brand
To help customers around the world better understand
the Fujitsu Group, we have begun working to raise the
value of the Fujitsu name as a global brand. As a first
step, on June 20, 2000, we launched a corporate
advertising campaign in Japan centering on the theme of
providing the most appropriate Internet solution for each
and every customer. Moreover, to articulate our strong
commitment to helping our customers make the most of
the limitless opportunities offered by the Internet, we
have adopted “The Possibilities Are Infinite” as
Fujitsu's new corporate motto.
䢇Introduction of stock option system
We recently introduced a stock option system that gives
top executives the right to acquire newly issued shares of
Fujitsu stock. The system is intended to further improve
morale and strengthen commitment to achieve better
corporate performance. By enhancing the value of the
company, it will also contribute to the profits of all our
shareholders.
䢇Increasing awareness of shareholder value
We are making a major effort to utilize our capital as
efficiently as possible and are emphasizing return on
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