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Fujitsu annual report 1998
18
Electronic Devices
Fujitsu’s Electronic Devices group is
instrumental in supplying the key
components that underpin the com-
petitive products of the Information
and Telecommunications groups.
Despite depressed DRAM prices in
fiscal 1997, gains in demand for flash
memories and such media devices as
SAW filters resulted in a 17% increase
in sales to ¥597.3 billion. This in-
cluded ¥460.0 billion in semiconduc-
tor sales and ¥137.3 billion in sales of
other products, including media de-
vices, plasma display panels (PDPs),
liquid crystal displays (LCDs), relays,
connectors and keyboards.
Semiconductor production by
value, which included ¥110.0 billion
used internally, was up 4% to ¥570.0
billion. Logic ICs accounted for 44%
(48% the year before), DRAMs 20%
(21% the year before), flash memories
17% (12% the year before), and other
ICs, including compound semicon-
ductors, 19%. Although logic ICs,
flash memories and other semicon-
ductors were profitable, the Electronic
Devices group recorded a loss overall
because of falling DRAM prices.
Logic IC sales were up, mainly the
result of growth in sales of system
Segment Sales
(¥ Billion/ %) Years ended March 31
Flash Memory Market Share ’97
(Market size: $2,775 Million/ %)
Semiconductor Production
(¥ Billion/ %) Years ended March 31
Review of Operations
LSIs built around the SPARClite mi-
crocontroller. Sales of flash memories
surged, driven by demand related to
the popularity of mobile telephones
and digital cameras. We augmented
production capacity by bringing the
Fujitsu AMD Semiconductor Limited
Fujitsu’s Electronic Devices Business Strategies and Goals
•Focus on system LSIs for:
Digital audio/video
Networks/mobile communication
PCs and peripherals (for 3D graphics and storage)
•Maintain top share in flash memories with AMD
•Maintain top share in compound semiconductors:
Optical devices, Microwave devices, GaAs ICs
•Continue to lead in the PDP market, with advanced mass-produc-
tion techniques and key patents for design and operations.
Other
[Media devices, PDPs, LCDs, relays, connectors,
keybords, etc.]
Semiconductors
’98’97’96
15 2 2 23
85 7 8
77
53 9 51 2
59 7
AMD
Fujitsu
Intel
Sharp
Atmel
Others
22.1%
17.3%
8.8%
5.2%
30.6%
16.0%
38.1%
35.8%
[Source: Dataquest, Apr. 19 98 (GG98-Fuj-034)]
Logic
Other semiconductors
[including compound semiconductors]
Memory
[DRAMs, flash memories]
’98’97’96
59 0
55 0 57 0
14
44
42
19
48
33 3 7
19
44