Famous Footwear 2005 Annual Report Download - page 2

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DELIVERING COMPELLING PRODUCT
Elevating the design and styling of our
footwear assortments to build brand
preference among consumers.
CREATING DIFFERENTIATION
Clearly differentiating our stores,
our footwear, and our brands to create
competitive advantage.
We’re฀committed฀to฀consistently฀
balancing฀growth฀and฀investment –
delivering฀earnings฀improvement฀
while฀investing฀for฀the฀future฀in฀talent,
stores,฀systems,฀and฀marketing.
GROWING OUR PORTFOLIO
Creating a portfolio of brands and licenses
to achieve greater market penetration.
SPEED-TO-MARKET
Ensuring that we have the most fashionable
shoes in stores to give the consumer the
styles she wants, when she wants them.
ENTERPRISE WIDE STRATEGIES:
A฀portfolio฀of฀our฀brands
At฀Brown฀Shoe,฀we฀view฀
ourselves฀as฀a฀fashion฀footwear฀
marketer–committed฀to฀offering฀
the฀consumer฀a฀portfolio฀of฀
compelling฀footwear฀brands฀
and฀great฀footwear฀stores.฀
As฀both฀a฀wholesaler฀and฀a฀฀
retailer,฀we฀have฀a฀unique฀
perspective฀on฀the฀marketplace฀
that฀enables฀us฀to฀serve฀
consumers฀from฀every฀vantage฀
point,฀delivering฀the฀footwear฀
brands฀they฀want฀in฀all฀their฀
favorite฀shopping฀places.฀
We฀strive฀to฀be฀the฀best,฀to฀
exceed฀the฀expectations฀of฀
consumers,฀our฀retail฀partners฀
and฀suppliers฀…฀to฀be฀
the฀leader฀in฀footwear.
Ronald฀A.฀Fromm฀฀Chairman฀and฀Chief฀Executive฀Officer฀
Diane฀M.฀Sullivan฀฀President฀and฀Chief฀Operating฀Officer฀