Exxon 2007 Annual Report Download - page 33

(1) Source: ExxonMobil analysis of available industry data.
ExxonMobil Industry(1)
160
150
140
130
120
110
100
(indexed 2003 = 100)
Synthetic Lubricants Growth
2003 2004 2005 2006 2007
STRATEG I C GLO B A L A L LIANCE S
Globally respected brands and industry-leading technology
enable ExxonMobil to build enduring and successful strategic
global alliances with automotive and industrial equipment
manufacturers.
We enjoy strong relationships with global partners such as
Toyota, Caterpillar, Chrysler, General Motors, Peugeot, and
Porsche, where we collaborate on developing innovative new
lubricants. This approach leads to long-standing technology
partnerships, such as our 10-year relationship with Porsche.
Porsche recommends Mobil 1 motor oil exclusively, and
every new Porsche automobile rolls off the assembly line
filled with Mobil 1 motor oil. Motorsports sponsorships, like
those in Formula 1 with the McLaren Mercedes team, and
NASCAR and IRL with Penske Racing, provide ideal
environments for developing and demonstrating our
high-performance lubricants.
WO R L D - C L ASS B R A N D S
ExxonMobil continues to grow its market share in the
premium segments of the finished lubes business. Mobil 1,
our flagship engine oil, is recommended for more than
50 percent of new luxury vehicles sold in the North American
market. No other motor oil holds as many engine
specification approvals.
G ROW T H IN PROF I TA B LE E M E R G I NG M A R K E TS
As economies around the world develop and industrialize,
they bring increased demand for high-quality industrial and
automotive lubricants. Our strong global brands, proprietary
technology, and low-cost, efficient, and reliable supply chain
enable us to take advantage of these growth opportunities.
For example, in China and Russia, we have leveraged our
well-recognized brands, strong equipment manufacturer
relationships, and technical expertise to become a leading
lubes marketer, growing our business more than twofold
since 2000.
Over 60 percent of the teams in the top three NASCAR circuits
use Mobil 1 oil, the Official Motor Oil of NASCAR.
Lubricants & Specialties
ExxonMobil is the world’s No. 1 supplier of lube basestocks
and a leading marketer of finished lubricants, asphalt,
and specialty products. Our three global brands, Mobil,
Exxon, and Esso, identify ExxonMobil products that
are sold around the world. At the forefront of these
brands is Mobil 1, the world’s leading synthetic
motor oil. Major original equipment manufacturers
trust us to deliver technically superior products that
protect their customers’ engines and industrial
equipment, enabling peak performance. Our
dedicated global organization and strong distributor
network focus on the reliable supply of high-quality
lubricants and providing technical application expertise
to customers around the globe.
We produce high-quality basestocks through interests in
12 lube refineries, supplying volumes twice as large as our
next competitor. Our finished lubricants are manufactured
through a network of over 35 blend plants.
TEC H N O LO GY LE ADERSHIP
ExxonMobil’s Mobil, Exxon, and Esso lubricants continue to
meet customer needs for automotive, industrial, commercial
transportation, aviation, and marine applications around
the world. Customers rely on our products because of their
quality, reliability, technological leadership, close association
with many leading original equipment manufacturers, and
their demonstrated ability to withstand performance stresses.
We continue to introduce new and innovative high-quality
products, building on our reputation as a technology leader.
We have expanded our U.S. Mobil 1 product offering with
two advanced fuel economy products, providing consumers
with the benefits of outstanding engine protection and
improved gas mileage.
E X X O N M O B I L C O R P O R A T I O N • 2 0 0 7 S U M M A R Y A N N U A L R E P O R T 31