Estee Lauder 2002 Annual Report Download - page 30

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29
Hair care remains an exciting and emerging cat-
egory for us, expanding 19% and representing
5% of our overall net sales. Critical to our success
is our focus on limited, prestige salon distribution
for Bumble and bumble and Aveda. We find that
this strategy improves the performance and
quality of our existing salon customers. Finally,
this was a particularly good year for our styling
entries with several brands launching products
that generated strong sales.
Aveda continues to grow, thanks to styling prod-
ucts such as Be Curly Curl Enhancing Lotion and
Hang Straight Straightening Lotion. Also new this
year is Control Paste, an extension of the brand’s
Control line of products that offers moldable tex-
ture for use on dry hair. We also launched Full
Spectrum Deposit Only Color Treatment, a salon
professional-use-only hair color that delivers
superior color, condition and shine in a formula
that is 99% naturally derived from plants and
non-petroleum-based minerals. New shampoos
and conditioners such as Color Conserve, as
well as existing players in the Shampure and the
Rosemary Mint lines, also contributed signifi-
cantly to net sales, particularly in liter sizes, which
are more economical and support the brand’s
philosophy of environmental responsibility.
Clinique’s Simple Hair Care remains the category
leader in United States prestige department
stores.The brand added to its styling collection
this year with Shaping Wax, which offers flexible,
long-lasting style and texture in a non-greasy,
non-sticky formula.
HAIR CARE