Estee Lauder 2002 Annual Report Download - page 26

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25
Skin care and innovation go hand in hand at
The Estée Lauder Companies. This year, that
potent partnership propelled four of our
brands — Clinique, Estée Lauder, Origins and
Prescriptives — to top-10 prestige department
store skin care sales in the United States. Over-
seas, the Clinique and Estée Lauder brands were
especially strong. In the European and Asian
markets, they are among the top 10 prestige skin
care brands.In all, the category,which accounts
for 36% of the Company’s net sales, was up 3%.
Superior technology powered blockbuster
launches such as A Perfect World White Tea Skin
Guardian from Origins, the first product to
harness the benefits of white tea, which is approx-
imately 100% more effective than green tea
as an antioxidant. The Company’s “technology
bank” makes cutting-edge formulas and packag-
ing available to individual brands. For example,
Jo Malone’s new skin care line contains products
from this resource — products such as Juniper
Skin Tonic, Protein Skin Serum and Orange &
Geranium Night Cream.
The Estée Lauder brand benefited from the
global launch of Advanced Night Repair Eye
Recovery Complex, which targets lines, dryness,
puffiness and dark circles with a unique formula
containing anti-irritant and optic technology.
This outstanding product was recognized by
Cosmetic Executive Women as the industry’s “Best
NewFacial Skincare Product for Eye Treatment”.
Re-Nutriv Ultimate Lifting Creme entered the
luxury segment with precedent-setting anti-
aging technology.
SKIN CARE