Estee Lauder 2002 Annual Report Download - page 18

Download and view the complete annual report

Please find page 18 of the 2002 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 83

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83

17
After nearly 50 years and the introduction of over
70 fragrances — including White Linen, this year’s
Hall of Fame inductee at the Fragrance Founda-
tion’s FiFi Awards — The Estée Lauder Companies
remains one of the world’s pre-eminent fragrance
houses. Our success is based on our ability to
introduce fragrances that are both universally
aspirational and timelessly appealing, then build
them into true brands.
Important contributors to the category, which
accounted for 21% of our net sales, included
Beautiful, Clinique Happy and Estée Lauder
pleasures,which held the top three rankings
in the United States prestige distribution for the
fiscal year, as well as “tommy” and the launch of
Tfor Him.
However, this category continued to be
impacted
by the softness of the fragrance busi-
ness in the United States and the decline in our
travel retail business,which depends substantially
on fragrance products.
In Europe, Clinique Aromatics Elixir sold at a rate
of three bottles every minute. In the U.S., the
eagerly awaited debut of kate spade beauty in
May exceeded expectations. The distinctive scent
is built around honeysuckle, complemented by
gardenia, jasmine, tuberose and fresh muguet.
The line includes fragrance, bath and body
products such as parfum, body wash and sheer
body oil.
Estée Lauder’s latest fragrance, Intuition, was joined
by Intuition for Men, a seductive solar oriental
composed of sage absolute, patchouli, cedar-
wood and amber. The brand also introduced
new fragrance forms such as the limited-edition
Estée Lauder pleasures Liquid Summer and
Intuition Fragrance Silk.
Jo Malone added 154, named for the address of
her first London store, and Red Roses, a lush floral
that arrived in time for Valentine’s Day.
FRAGRANCE