Epson 2009 Annual Report Download - page 11

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10
Inkjet printers
In developed countries, Epson will continue to create products that emphasize ease of use and functionality,
and which emotionally engage with customers. In emerging markets with growth potential, Epson will look
to further respond to the needs of customers. Epson will also continue its efforts to drive down costs as it
seeks to reinforce the foundations of its business.
In the business domain, Epson will take full advantage of the benefits of its Micro Piezo technology,
including high-speed and high-quality printing, reduced environmental impact, stable print quality, and low
running costs. This will enable it to expand usage in the print-on-demand (POD) and office markets.
Commercial and industrial (C&I) inkjet printers
As a result of technical capabilities that allow printing mechanisms to fire minute ink droplets at high speed
and which permit a wide range of ink compositions, Epson is looking to widen the scope of its inkjet
technology to include manufacturing applications such as LCD color filters, digital textile printers,
industrial label printers, etc. In addition to forming strategic alliances, Epson will take advantage of the
industrial robot technology of its Factory Automation Operations Division.
Projectors
Epson aims to boost its world-leading projector market share.
In addition to confirming its position as the leading manufacturer of products in the volume zone, Epson
aims to establish a firm presence in all price zones by taking advantage of its ability to manufacture
high-temperature polysilicon (HTPS) TFT liquid crystal panels (“HTPS-TFT panels”), the key device used
in projection systems, with the goal of increasing its presence in the market for high-brightness projectors.
Epson will also propose solutions in a wide range of usage scenarios to broaden the scope of projector
applications.
Quartz devices
Epson has positioned its quartz device business as the mainstay of its electronic device business. With its
market-leading quartz device subsidiary Epson Toyocom Corporation working closely with the
Semiconductor Operations Division, Epson has positioned its proprietary micro-sensing devices as a core
technology, and will take advantage of sensors and other applications for crystal-related devices as it looks
to roll out crystal modules for electronic appliances requiring data input and output.
Confirming its position as the market leader, Epson will strengthen the foundations of its electronic device
businesses. To achieve this, Epson has determined that it needs to develop a closer relationship with Epson
Toyocom’ s management resources. Accordingly, the Company has made Epson Toyocom a wholly owned
subsidiary by conducting a TOB and share exchange. By strengthening the capital relationship between the
two companies, Epson believes that it will be possible to effectively deploy management resources and
speedily roll out the necessary measures.