Epson 2007 Annual Report Download - page 23

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21
Annual Report 2007
Visual Instruments Business
3LCD projectors
The market for 3LCD projectors for business use has
spread beyond traditional applications and is now
expanding into the educational use market in many
countries and regions. Boosted by the emergence of
high-definition models boasting exceptional picture
quality, the market for home projectors is also expected
to grow.
In the period under review, Epson was able to beat
its competitors to market with the launch of attractive
products that matched customer needs. Making use of
its acclaimed 3LCD technology, Epson was able to
expand sales at a rate over and above the rate of
market growth and maintain world-leading market
share.
In the fiscal year ending March 2008, business and
home projector sales volumes are expected to grow by
15% and 20%, respectively. Going forward, Epson will
develop competitive products tailored to specific
regions and applications and will seek to improve
customer satisfaction by boosting image quality and
product durability as well as by strengthening its service
and support network.
0
1,500
3,000
4,500
6,000
7,500
Projector Market Trends (Thousand units)
Home projectors
Business projectors
Source: Based on data compiled by Seiko Epson Corporation
2008
(estimate)
Years ended/ing March 31
2006 2009
(estimate)
2010
(estimate)
2007
Epson’s 3LCD Projection Technology
3LCD is a projection technology in which white light from a light source is first divided into its
three component colors of red (R), green (G), and blue (B). Each light is then passed through a
dedicated HTPS TFT LCD, which acts as a light shutter. 3LCD projectors have the following
characteristics:
■Low power consumption and bright images
With 3LCD, the red (R), green (G), and blue (B)
component colors are projected constantly, allowing
for bright, clear color images. The environmental
burden is reduced as 3LCD technology ensures bright
images are projected efficiently with low power
consumption.
■Easy on the eyes
3LCD technology enables the accurate depiction of the
component colors on each dot on the screen. Smooth
gradations and the more natural reproduction of colors
mean that images are easy on the eyes.
Epson EMP-1815
(mobile business projector)
Epson EMP-TW1000
(high-definition home projector)
Epson EMP-X5
(mobile business projector)