Epson 2007 Annual Report Download - page 21

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19
Annual Report 2007
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Inkjet Printer Market Trends (Million units)
Small photo printers*
Single-function printers (including A3 printers)
Multifunction printers
*Small photo printers include dye sublimation thermal transfer printers.
Source: Based on data compiled by Seiko Epson Corporation
2006 2008
(estimate)
2009
(estimate)
2010
(estimate)
2007
Years ended/ing March 31
Details regarding Epson’s inkjet printer business
and Micro Piezo technology can be found in “An
Interview with the President: Approaching the
Second Year of the Creativity and Challenge
1000 Mid-Range Business Plan” and “Developing
Inkjet Printers for Business and Industry” on
pages 6 through 15 of this report.
Laser printers
Laser printers are employed in business situations
ranging from SOHO enterprises to large offices requiring
printers with high-speed networking capability. Recent
laser printer market trends include increasing demand
for color and high-speed printing,and for multifunction
models with scanner, copier, and fax functionality for
smaller businesses and work groups. The market
environment, however, remains severe due to such
factors as ongoing price erosion.
During the period under review, Epson followed a
strategy similar to that used for its inkjet printers,
implementing a marketing program that emphasized
profitability and concentrating on sales of models
expected to generate high print volumes.
Epson believes that laser printers are an extremely
important market. It hopes to use the technical
knowledge and sales channels it has developed with
laser printers to boost sales of such products as inkjet
printers and 3LCD projectors and to further extend its
penetration into the expanding market for other
products aimed at the business segment. This is why,
in the fiscal year ending March 2008, Epson will seek to
further bolster the profitability of this business by
emphasizing the strengths of its products and by rolling
out sales of high-print-volume models in strategic
countries and regions.
Going forward, Epson will continue to carefully
analyze the needs of customers in individual markets
and regions and will develop products and applications
that meet these needs while best utilizing the
advantages of Micro Piezo technology. Building on the
base it has built in the professional and advanced
amateur market with its large-format printers as well as
the business-use market, Epson will ramp up its sales
efforts in the business and industrial segments, which
can be expected to generate demand for models with
high print volumes.
Epson AcuLaser CX11NF
(multifunction laser printer)
* The names and specifications of products mentioned
in this section may vary among markets.