Epson 2007 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2007 Epson annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 89

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89

12 Seiko Epson Corporation
Direction of the Inkjet Printer Business
Positioned as a year to build corporate stamina;
profit-driven marketing strategy
2007
Further reinforce and expand efforts in business and
industrial domains
2009 onwards
Maximize medium-term profitability by driving volume
growth in hardware and ink cartridges
2008
Improved profitability driven by cost cutting
and structural improvements
Develop distinctive, market-leading products
Build on the structural improvements of 2007
to boost sales of printers and ink cartridges
Q8. Tell us about Epson’sbusiness strategy for the fiscal year ending
March 31, 2008, the second year of the mid-range business plan.
Achieving the Mid-Range Business Plan
In the current fiscal year,the second year of the plan, we will implement
specific measures aimed at generating futuresales and profit growth.
In inkjet printers, Epson will continue to implement the same measures to increase
profitability that weresuccessful in the first year of the plan and will expand sales of
both printers and ink cartridges in anticipation of medium-term growth. In
addition to this, we will leverage our strength in MicroPiezo technology, a coreEpson
technology,and bolster our efforts at entering the market for printers used in
business and industry, which we will develop as a foundation for futureearnings
growth.
In the display business, our first course of action will be to implement our
restructuring plans at a rapid and steady pace. Furthermore, while ensuring stable
sales volumes of LCDs for mobile phones, the current mainstay application of these
components, Epson will explorenew high-growth potential business domains that
leverage its technological strengths in such areas as high-end smartphones, PDAs
and mobile multimedia devices.
In addition to these efforts, we intend to maintain a continuous high earnings level
in businesses that contribute to the bottom line through their stable operation. This
will, in turn, supportthe revenue base of the entire Group.
The first of these is business systems, including serial impact dot matrix (SIDM)
printers, point-of-sale (POS) system-related products, etc. In this business, we will
make concerted efforts, both in existing highly profitable business areas and in such
new high-growth business domains as coupon printers.
In 3LCD projectors, our goal is to achieve asales volume increase that surpasses
the rate of market expansion by launching competitive new products for the growing
business and educational markets as well as for use in home entertainment.