Energy Transfer 2013 Annual Report Download - page 22

Table of Contents
The following table sets forth our retail gasoline outlets at December 31, 2013 (including sites operated through Sunoco and a wholly-owned subsidiary of
ETC OLP):
Direct Outlets:
Company-Owned or Leased:
Company Operated:
Traditional
66
APlus® and Circle K® Convenience Stores
447
513
Dealer Operated:
Traditional
252
APlus® and Circle K® Convenience Stores
241
Ultra Service Centers®
83
576
Total Company-Owned or Leased(1)
1,089
Dealer Owned(2)
525
Total Direct Outlets
1,614
Distributor Outlets
3,498
5,112
(1) Gasoline and diesel throughput per company-operated site averaged 200,087 gallons per month during 2013.
(2) Primarily traditional outlets.
Sunoco’s branded fuels sales (including middle distillates) averaged 315,700 Bbls/d in 2013.
The Sunoco® brand is positioned as a premium brand. Brand improvements in recent years have focused on physical image, customer service and product
offerings. In addition, Sunoco believes its brands and high performance gasoline business have benefited from its sponsorship agreements with NASCAR®
and INDYCAR®. Under the sponsorship agreement with NASCAR, which continues until 2019, Sunoco® is the Official Fuel of NASCAR® and APlus®
is the Official Convenience Store of NASCAR®. Sunoco has exclusive rights to use certain NASCAR® trademarks to advertise and promote Sunoco
products and is the exclusive fuel supplier for the three major NASCAR® racing series. Sunoco has an agreement to be the Official Fuel of the INDYCAR®
series through the 2014 season.
Sunoco’s APlus® convenience stores are located principally in Florida, New York and Pennsylvania. These stores supplement sales of fuel products with a
broad mix of merchandise such as groceries, fast foods, beverages and tobacco products. The following table sets forth information concerning Sunoco’s
company-operated APlus® convenience stores at December 31, 2013:
Number of stores
384
Merchandise sales (thousands of dollars/store/month)
$108
Merchandise margin (% sales)
26.8%
The retail marketing segment also includes the distribution of gasoline, distillates, and other petroleum products to wholesalers, unbranded retailers and other
commercial customers.
Business Strategy
We have designed our business strategy with the goal of creating and maximizing value to our Unitholders. We believe we have engaged, and will continue to
engage, in a well-balanced plan for growth through strategic acquisitions, internally generated expansion, measures aimed at increasing the profitability of our
existing assets and executing cost control measures where appropriate to manage our operations.
We intend to continue to operate as a diversified, growth-oriented master limited partnership with a focus on increasing the amount of cash available for
distribution on each Common Unit. We believe that by pursuing independent operating and growth strategies
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