Dollar Rent A Car 2011 Annual Report Download - page 10

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Dollar and Thrifty Brands
Dollar
Dollar’s main focus is serving the airport vehicle rental market, which is comprised of business and leisure travelers. The majority of its locations are on or
near airport facilities. Dollar operates primarily through company-owned stores in the U.S. and Canada, and also licenses to independent franchisees which
operate as a part of the Dollar brand system. At December 31, 2011, Dollar had 81 company-owned stores at airports and 54 in local markets, and 64
franchised in-terminal airport locations and 61 franchised local market operations in the U.S. and Canada. In Canada, Dollar operates company-owned
stores in five of the eight largest airport markets.
As of December 31, 2011, Dollar’s vehicle rental system included 260 locations in the U.S. and Canada, consisting of 135 company-owned stores and 125
franchisee locations. Dollar’s total rental revenue generated by company-owned stores was $892 million for the year ended December 31, 2011.
Thrifty
Thrifty serves both the airport and local markets through company-owned stores and its franchisees which derive approximately 90% of their combined rental
revenues from the airport market and approximately 10% from the local market. At December 31, 2011, Thrifty had 81 company-owned stores at airports and
64 in local markets, and 75 franchised in-terminal airport locations and 106 franchised local market operations in the U.S. and Canada.
At December 31, 2011, Thrifty’s vehicle rental system included 326 rental locations in the U.S. and Canada, consisting of 145 company-owned stores and
181 franchisee locations. Thrifty’s total rental revenue generated by company-owned stores was $592 million for the year ended December 31, 2011.
Corporate Operations
United States
The Company’s operating model for U.S. Dollar and Thrifty company-owned stores includes generally maintaining separate airport counters, reservations,
marketing and all other customer contact activities, while using a single management team for both brands. In addition, this operating model includes sharing
vehicles, bussing operations, back-office employees and service facilities, where possible.
As of December 31, 2011, the Company operates each of the Dollar brand in 58 and the Thrifty brand in 59 of the top 75 airport markets in the U.S. and
operates both brands in 53 of those top 75 airport markets.
Canada
The Company operates in Canada through DTG Canada. The Company currently operates company-owned stores in five of the eight largest airport markets
in Canada: Calgary, Toronto, Montreal, Halifax and Vancouver. The majority of the markets are operated under the Company’s co-branding strategy in
Canada where both the Dollar and Thrifty brands are represented at one shared location.
Tour Rentals
Vehicle rentals by customers of foreign and U.S. tour operators generated approximately $262 million or 17.7% of the Company’s rental revenues for the year
ended December 31, 2011. These rentals are usually part of tour packages that can also include air travel and hotel accommodations. No single operator
account generated in excess of 3% of the Company’s 2011 rental revenues.
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