Discover 2011 Annual Report Download - page 53
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41
Stock Performance Graph
The following graph compares the cumulative total stockholder return (rounded to the nearest whole dollar) of our
common stock, the S&P 500 Stock Index and the S&P 500 Financials Index for the period from July 2, 2007 through
November 30, 2011. The graph assumes an initial investment of $100 on July 2, 2007, the date we began “regular way” trading
on the NYSE following our spin-off. The cumulative returns include stock price appreciation and assume full reinvestment of
dividends. This graph does not forecast future performance of our common stock.
July 2, 2007
November 30, 2007
November 30, 2008
November 30, 2009
November 30, 2010
November 30, 2011
Discover
Financial
Services
$100.00
$63.14
$36.89
$56.63
$67.31
$88.26
S&P
500
Index
$100.00
$97.48
$58.99
$72.11
$77.70
$82.07
S&P 500
Financials
Index
$100.00
$84.67
$34.60
$40.11
$39.52
$35.11
Item 6. Selected Financial Data
The following table presents our selected financial data and operating statistics. The statement of income data for each of
the years in the three-year period ended November 30, 2011 and the statement of financial condition data as of November 30,
2011 and 2010 have been derived from our audited consolidated financial statements included elsewhere in this annual report
on Form 10-K. The statement of financial condition data as of November 30, 2009 and 2008, and the statement of income data
for the year ended November 30, 2008 have been derived from audited consolidated financial statements not included
elsewhere in this annual report on Form 10-K.
The selected financial data shown below for the year ended November 30, 2010 reflects a change in accounting principle
as a result of the consolidation of the securitization trusts, which is more fully described in Note 2: Change in Accounting
Principle to our consolidated financial statements. Selected financial data shown below for historical periods prior to
December 1, 2009 have not been retrospectively adjusted to reflect the change in accounting principle and therefore continue to
reflect the accounting standards that were applicable during those historical periods.
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