Discover 2009 Annual Report Download - page 7
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Beyond our solid fi nancial results, Discover made signifi cant progress in a number of other areas:
• Cash rewards: When it comes to credit card rewards programs, consumers overwhelmingly prefer cash
rewards, and Discover has the largest share of this market. In 2009, we reiterated our commitment to
our Cashback Bonus program by providing cardmembers with more ways to earn cash rewards, and by
paying out more than $700 million to cardmembers.
• Helping customers: Discover continued to offer online tools like our Spend Analyzer and Paydown
Planner to help cardmembers better manage their fi nances. We also provided individualized payment
options and programs and a special online Web site to assist customers who were struggling to make
their credit card payments. And, of course, we continued to provide superior 24/7 customer care
through our own employees based in the United States.
• Expanded acceptance: We signifi cantly increased domestic and international merchant and ATM
acceptance in 2009. We now have agreements with all of the major merchant acquirers in the United
States, and the number of U.S. merchants where our customers made a purchase increased 6%. We also
launched an international ATM network now consisting of 680,000 ATMs, and made great progress on
global point-of-sale card acceptance across the Discover and Diners Club networks—a move that will
eventually allow Discover cards to be used at Diners Club merchant locations around the world.
• Industry awards and recognition: Throughout 2009, our status as an industry leader was reaffi rmed
by independent entities, including a #1 ranking in the Brand Keys Customer Loyalty Engagement Index
report for the 12th year in a row; a “best in fraud detection” ranking from Javelin Strategy & Research;
and status as one of CIO magazine’s top 100 organizations for excellence in information technology.
Diluted Earnings Per
Common Share From
Continuing Operations
Represents amount related to the Visa and MasterCard
antitrust litigation settlement.
2007 2008 2009
$2.01 $2.20
$2.39
1.11
1.09
2.27
0.12
Return on Equity From
Continuing Operations
Represents amount related to the Visa and MasterCard
antitrust litigation settlement.
2007 2008 2009
17% 17%
18%
2%
9%
15%
9%
Income From Continuing
Operations
[Millions]
Represents amount related to the Visa® and MasterCard®
antitrust litigation settlement.
2007 2008 2009
$964
$1,063
$1,276
528
112
535
1164