Dillard's 2008 Annual Report Download - page 18

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Company Performance
For each of the last five fiscal years, the graph below compares the cumulative total returns on the
Company’s Class A Common Stock, the Standard & Poor’s 500 Index and the Standard & Poor’s
Supercomposite Department Stores Index. The cumulative total return on the Company’s Class A Common
Stock assumes $100 invested in such stock on February 1, 2004 and assumes reinvestment of dividends.
Dillard S&P 500 S&P Supercomposite Dept. Strs
Stock Performance Graph
2004 2005 2006 2007 2008
Dollars
$0
$50
$100
$150
$200
$250
$300
2003 2004 2005 2006 2007 2008
Dillard’s, Inc. ............................ $100.00 $176.28 $176.44 $239.62 $141.53 $ 30.43
S&P500 ................................ 100.00 141.88 158.42 181.81 178.47 108.06
S&P Supercomposite Department Stores ....... 100.00 164.18 196.15 284.53 184.11 83.76
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