Dick's Sporting Goods 2014 Annual Report Download - page 26

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DICK’S Sporting Goods has a longstanding commitment to
promoting sports within the community. We firmly believe
that sports make people better by teaching them essential
life skills, such as leadership, discipline and integrity, as well
as by motivating them to challenge their abilities and reach
their full potential. We accomplish these goals through several
programs, including:
The DICK’S Sporting Goods Community Program was
established in 2000 and is our flagship vehicle for community
giving. This program supports thousands of youth sports
leagues, teams, athletes and outdoor enthusiasts across the
nation each year, inspiring and enabling sports participation
for millions of young athletes.
Our Sports Matter initiative addresses the growing issue
of underfunded youth athletics through a public awareness
campaign and a proprietary crowd-funding platform. During
2014, Sports Matter raised more than $2 million in donations,
and the DICK’S Sporting Goods Foundation matched $2 million
of these funds, generating a total of more than $4 million for
disbanded or financially challenged sports teams. The DICK’S
Sporting Goods Foundation also partnered with Tribeca Digital
Studios and director Judd Ehrlich to create We Could Be King, a
documentary highlighting the issue of underfunded sports teams
and raising awareness of the Sports Matter movement. The film
aired on ESPN channels and ABC during the spring of 2014.
In 2015, we forged a groundbreaking sponsorship that
established DICK’S as the Official Sporting Goods Retail
Sponsor to the United States Olympic Committee (USOC)
and Team USA. Through this partnership, we will support
U.S. Olympic and Paralympic hopefuls who seek to represent
the United States at the 2016 Olympic and Paralympic Games.
Our role will include sponsorships of several Team USA athletes,
sporting goods donations to U.S. Olympic Training Centers, and
a new in-store employment program, which will provide flexible
work opportunities to U.S. Olympic and Paralympic hopefuls
who need to accommodate their training schedules.
COMMUNITY
GIVING
24 // DICK’S SPORTING GOODS // 2014 ANNUAL REPORT