Dick's Sporting Goods 2014 Annual Report Download - page 24

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FIELD & STREAM
Our Field & Stream stores are an outdoor enthusiast’s paradise, with an
extensive assortment of authentic, high-quality merchandise related to
virtually every outdoor pursuit. Each Field & Stream store houses several
specialty shops that are dedicated to specific activities, such as archery,
hunting, fishing and camping. These specialty shops feature a range of
exclusive amenities, including a broad selection of merchandise from the
industry’s most trusted brands, as well as access to specialized equipment
services, such as knife sharpening, arrow cutting, bow tuning, scope
mounting and line spooling. We staff our Field & Stream stores with highly
knowledgeable associates, including seasoned anglers, hunters and
trekkers, who have first-hand experience with the products we sell. We draw
on the expertise of our associates to offer a continuous series of free in-store
educational events that are designed for all ages and skill sets and address a
wide range of pursuits—from ice fishing to wilderness ethics and emergency
preparedness. Our Field & Stream customers can also reap the benefits of
our Sportsman’s Advantage Club loyalty program, which offers members
exclusive discounts and the opportunity to earn rewards on their purchases.
CUSTOMER RESPONSE
TO OUR FIELD & STREAM
STORES HAS BEEN STRONG,
AND WE PLAN TO EXPAND
OUR NETWORK FROM
10 STORES AT THE CLOSE
OF 2014 TO APPROXIMATELY
19 STORES BY THE END
OF 2015.
SPECIALTY CONCEPTS
22 // DICK’S SPORTING GOODS // 2014 ANNUAL REPORT