Dick's Sporting Goods 2014 Annual Report Download - page 14

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THE LODGE MEETS THE DEMANDS OF OUTDOORSMEN FROM ALL WALKS OF LIFE — FROM SUMMER CAMPERS,
TO WEEKEND HIKERS TO AVID ANGLERS — THROUGH A VAST ASSORTMENT OF MERCHANDISE THAT RANGES
FROM CLASSIC TO HIGH-TECH AND FROM ENTRY-LEVEL TO PREMIUM.
The Lodge at DICK’S is a dedicated outdoor shop where
today’s outdoor enthusiasts can get the equipment, apparel
and services they need for a wide range of pursuits. With
more than six decades of experience, DICK’S is a national
leader in the outdoor sporting goods market. We leverage this
experience to stock the products our customers want and the
brands they trust. Our selection includes premier names like
Remington, Winchester, Shimano, St. Croix, Under Armour and
Pelican Kayaks, as well as our own Field & Stream private
brand products. We complement our product line-up by
offering value-added amenities, such as on-site archery
ranges for testing potential purchases, and access to
specialized equipment services, like mounting rifle-scopes,
spooling lines and cutting arrow heads.
TRUST THE PROS
FISHING SERVICES
GUN SERVICES
ARCHERY SERVICES
C02 FILLING SERVICES
12 // DICK’S SPORTING GOODS // 2014 ANNUAL REPORT