Dick's Sporting Goods 2006 Annual Report Download - page 18

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However you run and whatever you play, Dick’s Sporting Goods’
Footwear shop is your destination for a comprehensive assortment
that includes the latest products in performance athletic footwear.
In 2006, we helped to launch the Nike + iPod Sport Kit, which allows
runners to link their Nike+ footwear with an Apple iPod® nano so
they can access on-demand updates on the progress of their workout,
including their speed, the distance they have covered and the calories
they have burned, throughout their run. We were also among the first
to market Under Armour’s line of football cleats. Our Footwear store is
a full-service location that combines premier brands, high-performance
products and an extensive selection of specialty footwear for every
sport in every season. Our customers count on us to have the latest
new products, and they appreciate the fact that each of our selling
floors has an authentic in-store track where they can test-run potential
purchases. We round out our Footwear store experience by hosting
exclusive vendor and sport-driven promotions throughout the year.
We draw on our longstanding relationships
with the industry’s top manufacturers, including
Nike, Asics, New Balance, and adidas, to offer a
full-line of the latest performance athletic footwear.
As a result, our customers know that they can
always get the most up-to-date products at Dick’s.
Our trained sales associates understand the
distinct benefits of new footwear products and
can help guide our customers toward the best
shoes for their sport, skill level and price point,
for every sport and season.
FOOTWEAR