Dick's Sporting Goods 2006 Annual Report Download - page 16

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Please find page 16 of the 2006 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Incredible selection, great brands, knowledgeable sales help and
value-added services make Dick’s the one-stop shop for both
beginners and fitness buffs. Our dedicated Fitness store carries
a comprehensive assortment of cardio and strength equipment,
encompassing “good-better-best” choices within each product
category. We complement this selection with a full line of accessories,
including pedometers, heart-rate monitors and body-fat scales,
as well as the athletic apparel and footwear that each fitness pursuit
demands. We help make purchases of large equipment easy by
offering extended warranties and financing options, as well as by
providing convenient services like assembly, home delivery and
set-up. We use bold signage to help our customers navigate our
product assortment and to clarify the quality and price distinctions
among the selections within each product category.
We offer the nation’s most trusted fitness brands,
including Horizon, Bowflex and Everlast. We
complement this assortment with our own
high-quality fitness equipment under the Fitness
Gear and Ativa names.
Our stores have an on-site fitness trainer certified
by the International Fitness Professionals Associa-
tion. These professionals support our customers
with qualified advice, helping them to zero in on
the best equipment and training tactics to attain
their individual goals.
Our stores feature a dedicated cycle shop with
a selection of bikes, accessories and riding apparel
from manufacturers like Diamondback, Mongoose,
and Dick’s own Quest brand. We also employ
certified bike technicians who can provide assembly,
safety inspections, custom fittings, repairs and tune-ups.
FITNESS CENTER