DHL 1998 Annual Report Download - page 57

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53
divisionRETAIL BRANCH
Substantial progress in consolidating and modernizing our
retail branches
We made good progress in consolidating our retail branches and were able to
further streamline our broad retail branch network in 1998.Even after these
measures, Deutsche Post still operates one of the largest sales networks in
Germany with more than 17,000 employees in Mobile Mail Service (letter
carriers who offer an expanded range of services, making them comparable
to a small retail branch). Our dense retail branch network – with locations
and type of outlet determined by customer needs as well as demand, cost
and quality factors – ensures provision of postal service for the entire
country.
At 284 million, the number of transactions effected on behalf of our exter-
nal partners by our retail branches during the year declined slightly over 1997
when 296 million transactions were recorded. Revenue generated with
retail branch network partners fell by12.5 per cent. This drop was primarily
due to the long-ongoing decline in phonecard sales which have suffered
from increased competition from other providers and substitution through
mobile phones. The sharp decline in revenue from monetary transactions
seen in recent years as a result of the increase in cashless transactions and
in the number of automatic teller machines eased in 1998.
Retail branches – Expanding
into modern communication and
financial service centers
Our retail branches are developing into modern service centers that offer a
comprehensive range of letter mail, logistics and financial services through
a unique, nationwide network.
Group revenue – RETAIL BRANCHES
in DM mil.
for 1998
Group
revenue
28,689
Division revenue
RETAIL BRANCH
1,829
Revenue – RETAIL BRANCH division with
external partners
in DM mil.
1995 1996 1997 1998
–5.6% –4.8% –12.5%
1,847 1,743 1,660 1,453
2,000
1,500
1,000
500
0