DHL 1998 Annual Report Download - page 35

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Our 30 Direct Market-
ing Centers offer
competent consultancy
service
31
Deutsche Post’s Letter Services division placed a new direct advertising tool
at our customers’disposal with its introduction of the InfoCard as one of
its standard products.The InfoCard combines two addressed cards,making
it a mailing card and reply card in one. This convenience generated sales of
more than eight million items within an extremely short time in 1998.
Deutsche Post also offers its customers software which facilitates and
expands their access to direct advertising activities.
Some 4,000 customers took advantage of the convenience offered by our
Infopost Manager software in 1998. Available on CD-ROM, this address
management software includes a postage optimizing function, plus infor-
mation and forms for the dispatch of Infopost and Infobrief items. More
than 5,500 Deutsche Post customers are currently using our Prospekt-
Service software which calculates and displays the costs for unaddressed
mailings according to the number of items to be dispatched and the specific
distribution areas designated by the user. Printing posting lists and address
labels is straightforward and easy with ProspektService. Deutsche Post also
offers target group-specific applications such as VALyou for companies
which have proven direct marketing know-how and/or direct marketing-
related expertise and which operate in the service or trade industries or in
the Fashion Mail field for small and medium-sized textile retail businesses.
Deutsche Post also holds the lead in consultancy services for both new and
established direct marketing methods. Business customers will find a com-
petent partner in Deutsche Post. With its 30 Direct Marketing Centers
(DM Centers) throughout Germany, Deutsche Post can help all customers –
regardless of whether they are novices or direct marketing professionals –
and offers tailor-made mailings and modular solutions in addition to
seminars and workshops. In the process, our DM Centers tap into new
potential, particularly among small and medium-sized businesses with
strong potential for growth in their direct marketing investment activities.
Add to this the Call Center set up at the end of last year to serve business
customers. Our new Business Club provides the framework for promoting
a dialogue between directing advertising customers and direct marketing
professionals – a dialogue that drives direct marketing.