Creative 2010 Annual Report Download - page 59

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59
CREATIVE TECHNOLOGY LTD AND ITS SUBSIDIARIES
(b) Key management personnel compensation
Key management personnel compensation is as follows:
Group
2010 2009
US$’000 US$’000
Short-term employees benets 2,612 2,634
Share-based expense 1,216 614
3,828 3,248
Included in the above is total compensation to the Chairman and Chief Executive Ofcer of the Company amounting to
S$1 (2009: S$1).
31. SEGMENT INFORMATION
Management determines the operating segments based on the reports reviewed and used by the chief operating decision-
maker (“CODM”) to make strategic decisions.
The CODM considers the business from a geographic segment perspective. Geographically, management considers the
performance of the business of the sale of advanced multimedia solutions for personal computers and personal digital
entertainment products in Asia Pacic, Europe and The Americas.
The reportable operating segments derive their revenue primarily from the sale of advanced multimedia solutions for personal
computers and personal digital entertainment products. In addition, services within Asia Pacic include investment holding
and this is included within the reportable operating segment as it is included in the reports provided to the CODM.
The segment information provided to the CODM for the reportable segments is as follows:
Asia Pacic The Americas Europe Total
US$’000 US$’000 US$’000 US$’000
Group
2010
Sales 125,946 58,311 91,050 275,307
(Loss) prot after total expenses (57,349) 2,450 5,075 (49,824)
Other income 768 2 31 801
Other gains (losses), net 10,861 9 (7,494) 3,376
Share of loss of associated companies (953) – – (953)
Interest expense (1) – (79) (80)
(Loss) prot before income tax (46,674) 2,461 (2,467) (46,680)
Income tax credit (expense) 10,299 (2,217) 207 8,289
Net (loss) prot (36,375) 244 (2,260) (38,391)
Other segment items
Additions to
- property and equipment 6,129 29 155 6,313
- intangible assets – – 83 83
Depreciation 9,519 609 576 10,704
Amortisation 371 – 107 478
Impairment of nancial assets, available-for sale 1,079 – – 1,079
Segment assets 337,953 24,814 39,784 402,551
Segment liabilities 75,688 18,795 18,292 112,775