Chrysler 2001 Annual Report Download - page 14

Established in Turin in 1899, Fiat was one of the founders
of the automobile industry. Since its inception, the Company
followed a two-prong growth strategy — penetration of
foreign markets and focus on innovation — which
characterized its subsequent development and translated
into the manufacturing of high-tech quality products and
the adoption of the most innovative industrial and
organizational systems.
Fiat is a lot more than just cars. The Company leveraged
its expertise in the automotive field in an original way,
expanding its mission to include the various areas of people
and freight mobility: from cars to trucks, from marine engines
to aircraft engines and, in more recent years, even space
launchers. By drawing on valuable internally developed
skills, the Group created, alongside its industrial operations,
an increasingly important and varied array of service
businesses, which in recent years have provided a growing
contribution to its total revenues. These activities include
financial and mobility services linked to automotive products,
insurance, corporate services and, starting in 2001, electric
power and natural gas distribution.
Currently, the companies of the Fiat Group are organized into ten
operating Sectors that manufacture automotive products and
provide services to customers in more than 190 countries
throughout the world.
Automobiles
The Group’s automobile operations are carried out primarily by
Fiat Auto Holdings B.V. and its subsidiaries, which sell cars
under the Fiat, Lancia and Alfa Romeo brands, and light commercial
vehicles under the Fiat brand.
Through Targasys, the Sector offers its suppliers, dealers and
customers a complete range of automotive services. Financial
services are provided by Fidis.
The Group also controls Ferrari and Maserati, which manufacture
luxury sports cars.
Agricultural and Construction Equipment
The Agricultural and Construction Equipment Sector is headed
by CNH Global N.V., a company created in 1999 through the
merger of New Holland and Case. It operates in the field of tractors
and agricultural equipment with the New Holland, Case IH,
Flexi-Coil and Steyr brands. Its construction equipment products
are sold under the Case, New Holland Construction, Fiat-Hitachi,
O&K, FiatAllis and Kobelco brands. Under the CNH Capital, Case
Credit and New Holland Credit brands, the Sector provides financial
services to end customers and CNH dealers.
Commercial Vehicles
The Sector designs, produces and sells a complete range of
commercial vehicles under the Iveco, Iveco Pegaso, Iveco Ford
and Seddon Atkinson brands, as well as busses under the Iveco
and Irisbus brands, fire-fighting equipment under the Camiva,
Iveco and Magirus brands, and diesel engines under the Aifo
brand. Through Transolver, the Sector furnishes a full spectrum
of financial services, including long-term leases with Fraikin. The
Sector Parent Company is Iveco N.V.
0
10,000
20,000
30,000
40,000
50,000
Sales trend of the last ten years
in millions of euros
2001
58,006
2000
57,555
1998
45,769
1997
46,257
1996
40,244
1995
39,092
1994
34,005
1993
28,176
1992
30,526
1999
48,123
The Management
In the first row, from the left:
Damien Clermont, Chief Financial Officer Fiat S.p.A.
Carlo Gatto, President and Chief Executive
Officer Business Solutions S.p.A.
Giancarlo Boschetti, President and Chief Executive
Officer Fiat Auto S.p.A.
Michel De Lambert, President and Chief Executive
Officer Iveco N.V.
Paolo Monferino, President and Chief Executive
Officer CNH Global N.V.
Paolo Cantarella, Chief Executive Officer Fiat S.p.A.
In the second row, from the left:
Pier Luigi Fattori, Corporate Senior Vice President
Human Resources Fiat S.p.A.
Luca Cordero di Montezemolo, Chairman and Chief
Executive Officer Ferrari S.p.A.
Paolo Fresco, Chairman Fiat S.p.A.
Maurizio Beretta, Corporate Senior Vice President
External Relations and Communication Fiat S.p.A.
Umberto Quadrino, Executive Vice President Fiat S.p.A.
The FIAT Group
Other Industrial Sectors
These Sectors, which include Metallurgical Products,
Components, Production Systems and Aviation, offer the
following products and services:
❚Cast-iron and aluminum engine blocks and cylinder heads,
other cast-iron components for engines, transmission
components, cast-iron and aluminum gearboxes and
suspension systems, and magnesium bodywork components.
❚Motor vehicle components and systems in the areas of
powertrain, suspensions, lighting and electronics, as well
as aftermarket.
❚Industrial automation systems for the automotive industry,
including product and process engineering, logistics and
management, program management, manufacturing,
installation and production start-up, and maintenance.
❚Components and systems for airplanes and helicopters,
ship propulsion turbines, propulsion systems for launchers
and satellites, and aircraft engine overhaul services.
Other non Industrial Sectors
Publishing and Communications, Insurance and Services
are active in the following principal areas:
❚Publication of the daily La Stampa and sales of
advertising space for multimedia customers.
❚Full range of casualty and life insurance products,
bankassurance products through a joint venture with Banca
di Roma, and sales of Toro Targa Assicurazioni insurance
products by a joint venture with Fiat Auto that operates
through the Fiat dealer network.
❚Services concerning personnel management, temporary
employment, engineering and facility management,
administration and financial corporate consulting services,
information and communication technology, purchasing and
e-procurement.
24%
52%
24%
39%
34%
27%
Revenues by region
of destination
Revenues by region
of origin
Industrial Activities 80%
(*) Services 20%
Italy Europe excluding Italy Other regions ItalyAbroad
Other Industrial
Sectors (15%)
Commercial
Vehicles (14%)
Agricultural and Construction Equipment (17%)
Automobiles (40%)
Metallurgical Products (3%)
Components (6%)
Production Systems (3%)
Aviation (3%)
Insurance (9%)
Publishing and Other Companies (2%)
Services (3%)
Other non Industrial
Sectors (14%)
Revenue breakdown
% of the amounts before intercompany eliminations
(*) It includes the contribution of the service Sectors (Toro Assicurazioni, Itedi
and Business Solutions) and the revenues generated by the service operations
of certain Industrial Sectors, most notably the sales financing and maintenance
services of FiatAvio and Comau.
Revenues by Sector of Activity
(% of the amounts before intercompany eliminations)