Chili's 2015 Annual Report Download - page 8

DOCUMENTS INCORPORATED BY REFERENCE
We have incorporated portions of our Annual Report to Shareholders for the fiscal year ended June 24, 2015
into Part II hereof, to the extent indicated herein. We have also incorporated by reference portions of our Proxy
Statement for our annual meeting of shareholders on October 29, 2015, to be dated on or about September 14,
2015, into Part III hereof, to the extent indicated herein.
PART I
Item 1. BUSINESS.
General
References to “Brinker,” the “Company,” “we,” “us,” and “our” in this Form 10-K are references to Brinker
International, Inc. and its subsidiaries and any predecessor companies of Brinker International, Inc.
We own, develop, operate and franchise the Chili’s Grill & Bar (“Chili’s”) and Maggiano’s Little Italy
(“Maggiano’s”) restaurant brands. The Company was organized under the laws of the State of Delaware in
September 1983 to succeed to the business operated by Chili’s, Inc., a Texas corporation, which was organized in
August 1977. We completed the acquisition of Maggiano’s in August 1995.
Restaurant Brands
Chili’s Grill & Bar
Chili’s, a recognized leader in the Bar & Grill category of casual dining, has been operating restaurants for
40 years. Chili’s also enjoys a global presence with locations in 30 countries and two U.S. territories around the
world. Whether domestic or international, company-owned or franchised, Chili’s and its more than 100,000 team
members are dedicated to delivering fresh, high-quality food with a unique point of view, as well as dining
experiences that make people feel special. Chili’s menu features authentic Fresh Mex and Fresh Tex cuisine
including signature items such as Baby Back Ribs smoked in-house, Hand-Crafted Burgers served with house-
made garlic dill pickles, Mix and Match Fajitas, Tableside Guacamole and house-made Chips and Salsa. This
year, Chili’s expanded upon its Fresh Tex and Fresh Mex menu platforms introducing items like Smoked Wings,
White Spinach Queso and Top Shelf Tacos, carefully crafted with a unique blend of flavors and high-quality
ingredients. The all-day menu offers guests a generous selection of appetizers, entrees and desserts at affordable
prices. Weekday Lunch Combos are also available enabling guests to pick their favorites for the perfect meal. In
addition to our flavorful food options, Chili’s offers a full selection of alcoholic beverages including flavor-
infused margaritas and craft beer. For guests seeking convenience, Chili’s To Go menu is available to order
online, through the brand’s mobile app or by calling the restaurant. In addition to convenience, guests can enjoy
the control of on-demand ordering, a number of entertainment offerings and the pay-at-the table feature that is
available on the tabletop device located on every Chili’s table nationwide. In May 2015, Chili’s has also
launched My Chili’s Rewards, a guest loyalty program to its company-owned restaurants. My Chili’s Rewards
enables guests to earn and redeem their Chili’s favorites when they want on any device they want.
During the year ended June 24, 2015, at our company-owned restaurants, entrée selections ranged in menu
price from $6.00 to $17.99. The average revenue per meal, including alcoholic beverages, was approximately
$14.52 per person. During this same year, food and non-alcoholic beverage sales constituted approximately
86.3% of Chili’s total restaurant revenues, with alcoholic beverage sales accounting for the remaining 13.7%.
Our average annual sales volume per Chili’s restaurant during this same year was $3.1 million.
Maggiano’s Little Italy
Maggiano’s is a full-service, national, casual dining Italian restaurant brand with a passion for making
people feel special. The exterior of each Maggiano’s restaurant varies to reflect local architecture; however, the
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