Chili's 2012 Annual Report Download - page 7

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The guest experience always remains a direct reflection of the one we create for our own team
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀®.”
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
restaurant brands and at the restaurant support center—our team members’ belief in the future
direction of the company is on the rise.
It’s not only our team members and guests telling the story of our organizational excellence; the
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀
demonstrates the ability to ensure ethics are an integral part of its business culture. And for the
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
the Dallas Business Journal—an award we hold in high esteem, as it’s achieved based on feedback
from our frontline team members in the restaurants and at the restaurant support center.
As demonstrated by this feedback, Brinker’s reputation as a dining option and employer of
choice continues to grow, even in this economic climate. Today, the competition for our guests’
discretionary dollars remains fierce, but at Brinker, were winning.
We’re mounting a turnaround in the midst of a tough economy—and it’s working. Our guests are
winning, and they are telling us so with the highest survey scores on record and by spending their
valuable time and money in our restaurants. Our hourly team members are winning and engaged,
advancing in their careers and making more money than ever thanks to new technology and
process changes in both the front and back of the restaurant. Brinker is winning by adapting our
business model to achieve a win for our shareholders, as evidenced by our recent results.
As I look back in the rearview mirror at the milestones our brands celebrated this year and our
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
set on continuing to build upon the momentum we’ve created with valuable wins for all of our
stakeholders; and we’re glad to have you along for the ride!

฀฀
฀฀฀
฀฀฀฀