Chili's 2012 Annual Report Download - page 4

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Chili’s Grill & Bar
The transformation of Brinker’s business model is evident by results posted from our flagship
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
initiatives, including:
฀฀฀฀฀
฀฀฀฀฀฀
฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
colors announce a change on the exterior and create a warm and inviting interior atmosphere for
relaxing with great food and drinks. The brand’s refreshed logo is incorporated into a new signage
฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀
on the brand’s popular menu items using the latest restaurant technology. Our newly developed
฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
across the menu, as well improves pace of service, impacting the overall guest experience.
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀
Our restaurants are in the midst of technological upgrades outside the kitchen as well. With a keen
฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
office inventory management systems are providing our managers with actual versus theoretical
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀
amount of time it takes to place or modify orders. Though they may not be aware of the nuances of
฀฀฀฀฀฀฀฀฀฀฀฀฀฀
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
complete by the end of this calendar year.
฀฀฀฀฀฀฀฀฀฀฀฀฀฀฀
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engaging with guests in a way that builds check averages and delivers a better guest experience at
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