Chili's 2012 Annual Report Download - page 6
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processes and systems to positively impact the cost of sales line and overall profitability of the
implementing rigorous disciplines designed to decrease waste, more effectively track and control
prep levels, and maintain low comps. The result of these structural improvements, along with a
more strategic approach to supplier partners and pricing, are evident as cost of sales was reduced
As Maggiano’s seeks to return to new restaurant growth this fiscal year, we’re applying comparable
rigor to our growth strategy. We’re refining our footprint and business model to efficiently invest
capital while retaining the brand attributes our guests know and love. Our real estate team has
fit for our brand.
Global Business Development
th
business model offers them the flexibility to adapt real estate, restaurant design and menu
according to their country’s culture and tastes.
Express features core menu items, such as wings, salads and burgers, along with new items like
flatbreads, rice bowls and breakfast.
like Asia Pacific, Brazil, Mexico and the Middle East, will put us on path to achieving our goal of
Feedback from guests, team members and the marketplace
Whether they are dining with us at one of our exotic overseas locations or in a local neighborhood
restaurant, from the moment a guest walks through our doors, we gain priceless feedback
regarding their experience. More than one million guests dine with us every day, and each of their
individual experiences shape their beliefs about our brand. We recognize the importance of actively
listening to guest feedback regarding their restaurant experience.
restaurant management and appearance. Our survey provides the ultimate proving ground for
whether the initiatives and ‘Big Rocks’ we have implemented in our restaurants are delivering an
improved experience for our guests. That’s why it brings me great pride to share our brands’ guest
experience scores are the highest they have ever been since implementing the survey four years ago.