Caterpillar 2012 Annual Report Download - page 37

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Business Segments 37
2012 Year in Review
ROCK SOLID
Customer & Dealer Support
STU LEVENICK
Caterpillar Group President
The Customer & Dealer Support (C&DS) organization faced a number of
challenges in 2012, but we continued to focus on our customers and execute
the key role we play in the Caterpillar Business Model. We have a rock solid
strategy and a well-aligned organization that is executing very well.
I am proud of my organization’s accomplishments as progress continues to be made
toward our very aggressive 2015 goals and our safety targets have again been exceeded.
We invested heavily in our parts distribution network in every region of the world and in
our Reman and Components global capacity. Despite the economic headwinds during the
year, we continued to improve quality. We made great strides in our efforts to provide
world-class support to the greatest dealer network in the world. Our eBusiness capabilities
continued to expand, we accelerated our penetration into telematics and Equipment
Management, and we launched our revitalized Global Brand strategy that uniquely
positions and strengthens our Cat brand in the global marketplace.
These are just a few of the 2012 Customer & Dealer Support organization’s
accomplishments. I encourage you to read about the many things Caterpillar delivered
in 2012. Whether it was dealer collaboration, innovation, supplying power to the
world or building more infrastructure, you will quickly learn why I am proud to be
part of the remarkable accomplishments at Caterpillar and get the opportunity to
lead a great team of employees.
What we do makes a difference — not only for Caterpillar, but more importantly for our
dealers and customers.
Global Cat® Dealers
2008 2009 2011 20122010
189
180 191
178 188
$ in billions
Dealer Net Worth
2008 2009
$ in billions
2011 20122010
$21.3
$16.5
$18.9
$15.7
$17.7
Dealer Employees
2010
2008
2009
2011
2012 152.5
141.3
126.7
135.7
131.8
in thousands