Caterpillar 2012 Annual Report Download - page 32

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Features 32
2012 Year in Review
ROCK SOLID
With more than seven billion people in the world who need
infrastructure, energy and power, and the world’s commodities,
Caterpillar is in a great position to win in the global marketplace.
Group President Ed Rapp describes a number of factors that
put Caterpillar ahead of the competition:
• The broadest line of products and services in the industry, and
vertical integration of products, components and systems that
provide unique advantages over the competition.
• A global manufacturing footprint that helps balance the shifting
world economies.
• A dealer network that is unmatched and a supply chain that
facilitated the ramp-up to record levels.
• A Caterpillar business model that puts the largest population of
machines in the field at the lowest life-cycle cost for the customer.
• A diverse and talented team of great people.
• A strong balance sheet that provides nancial strength as
Caterpillar delivered another year of record sales and revenues
and profits in 2012.
To learn more, visit http://youtu.be/GETaxNQN9mw.
Rock Solid Performance
WHY CATERPILLAR?
Good reasons why Caterpillar is a
good choice for all stakeholders.