Caterpillar 2012 Annual Report Download - page 23

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Features 23
2012 Year in Review
ROCK SOLID
“We are rededicating ourselves to living up to our brand promise.
To ensure that the way we present ourselves, both internally and
externally, reflects our unwavering dedication to ensuring our customers’
success,” stated Caterpillar Group President Stu Levenick. In addition
to the more than 9,000 Caterpillar employees worldwide who completed
the brand experience training, more than 600 dealer marketing managers
from 114 dealerships in 13 regions of the world and 22 of their agencies
also learned about the Cat brand promise and updated global advertising
framework. Working together with a common understanding of
what the Cat brand stands for, we are champions for our customers’
enduring success.
SUPPLIERS/DEALERS/CUSTOMERS LEARNING TO L.E.A.D.
Leadership Excellence in Accountability and Development (L.E.A.D.),
Caterpillar’s leadership development program, has a flagship program
designed specifically to prepare future Caterpillar leaders for executive-
level positions. Developed in partnership with Stanford University’s
Graduate School of Business, this program includes intense week-long
sessions spread over 12 months in different locations around the world,
allowing participants to experience Caterpillar’s global footprint with
an emphasis on growth markets.
While the program was initially designed to develop Caterpillar leaders
for senior roles in the enterprise, it quickly became evident that leaders
from the entire value chain would benefit from participation and bring
another dimension to the program. Now, critical suppliers, dealer
leadership teams and selected Caterpillar customers comprise about
one-third of program participants.
“The intent is to have the entire value chain represented to truly
provide the enterprise point of view,” said Group President Ed Rapp.
“Participants see the value in having open, honest dialogue with one
another and see the power of the entire value chain, including customer
leaders, there in the same room to work on project teams to solve real
business challenges we’re facing.”
(continued)