Casio 2007 Annual Report Download - page 20

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Net Sales
Net sales rose 7.0% year on year on a consolidated basis in fiscal 2007, to ¥620,769 million. This was chiefly the
result of strong performances by our strategic businesses – timepieces, digital cameras, electronic dictionaries, and
cell phones, among others – thanks to aggressive marketing initiatives.
Millions of yen
2007 2006
Electronics:
Consumer..................................................................................................................... ¥229,352 ¥213,810
Timepieces ................................................................................................................... 77,948 71,086
Mobile Network Solutions (MNS) ................................................................................. 171,314 139,896
System Equipment........................................................................................................ 48,602 48,628
Subtotal...................................................................................................................... 527,216 473,420
Electronic Components & Others:
Electronic Components ................................................................................................ 62,790 73,976
Others .......................................................................................................................... 30,763 32,913
Subtotal...................................................................................................................... 93,553 106,889
Total ............................................................................................................................ ¥620,769 ¥580,309
Results by Segment
Sales in the electronics segment increased 11.4% to ¥527,216 million, accounting for 84.9% of net sales.
In the Consumer Category, sales increased 7.3% to ¥229,352 million. The digital camera business continued
its strong performance from the previous term and registered positive results, thanks to the release of EX-Z1000,
the world’s first digital camera to achieve 10.1 megapixels in a compact body. Growing sales in overseas markets,
achieved through proactive measures, also contributed to the strong results.
In the Timepieces Category, sales rose 9.7% to ¥77,948 million. This was mainly the result of aggressive market-
ing of solar-powered radio-controlled watches, led by the full-metal high-end Oceanus brand, in Japan, Europe and
North America.
(%)
Operating income
Operating income margin
Operating Income and
Operating Income Margin
0706050403
(Billions of yen)
0
10
20
30
40
50
0
2
4
6
8
10
Net Income
0706050403
(Billions of yen)
0
5
10
15
20
30
25
Management’s Discussion and Analysis
18 CASIO COMPUTER CO., LTD.