Casio 2007 Annual Report Download - page 11

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Sales in the timepieces business increased at a healthy rate of 9.7% in the reporting period. Expanding sales of solar-powered radio-controlled
watches in Japan and overseas was a primary factor in this result. In particular, our series of solar-powered radio-controlled watches under our
fl agship Oceanus brand enjoy an extremely good reputation, with their combination of sophisticated functions, including a solar-power drive,
the ability to receive time signals from fi ve transmitters worldwide, as well as their class and style.
Our ultimate goal is to use radio-controlled timepieces for all its offerings in this segment in countries and regions of the world with a
developed infrastructure for radio transmitters. We believe the potential market for radio-controlled timepieces is large. In the current term,
in addition to the existing operating areas of Japan, Europe and North America, the Company plans to introduce its products to the Chinese
market, which is building radio transmitters. Areas in which our radio-controlled timepieces can be used are steadily expanding. Compared with
Japan, however, overseas recognition of radio-controlled timepieces remains low, and raising their market profi le is a task we need to address.
We will seek to do this, by relying mainly on the power of our G-Shock and Oceanus brands, and by expanding our overseas markets through a
focus on the advantages of solar-powered, radio-controlled watches, which require no time adjustment, battery replacement or maintenance.
Solar-Powered
Radio-Controlled
Watches
Oceanus
The mechanism of Oceanus model
The Oceanus solar-powered, radio-controlled full-metal analog watch is operated by fi ve motors, and features reception of transmissions
from fi ve radio transmitters worldwide to ensure accuracy. This watch incorporates many technical features that are unique to Casio.
1. Its compact, high-precision antenna can receive radio waves of
many different frequencies and power outputs, assuring the user of
accurate and uninterrupted reception at all times.
2. Oceanus features a new IC, which is compatible with
different frequencies, enabling uninterrupted reception
of transmissions even through the all-metal case.
3. It features an ultra-compact, large-capacity IC
with low energy consumption that controls a large
number of programs, including the operation of the
fi ve motors and the radio reception functions.
4. We have dealt with the increased number of individual
parts required by the sophisticated functions of this model by
utilizing our unique high-density mounting technique employing six
discrete layers, and a compact layout.
5. It contains fi ve ultra-small, low energy
consumption motors developed with our
proprietary technology. The simultaneous
operation of these fi ve motors enables the
watch to perform a wide variety of functions.
6. A solar panel is fi tted underneath
the top translucent clock-face.
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Annual Report 2007