Cash America 2015 Annual Report Download - page 60

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product in 311 locations offering consumer loans during 2014. For more information, see “The Company’s Business
—Locations.”
The consumer loan loss provision decreased by $2.4 million, or 7.0%, in 2014 compared to 2013. The
decrease in the loss provision was primarily due to the decrease in consumer loan balances as a result of the closure
and sale of certain store locations and the Company’s strategic decision to deemphasize and eliminate short-term
consumer lending activities in many of its locations. The consumer loan loss provision as a percentage of consumer
loan fees increased to 31.7% in 2014 from 29.5% in 2013, primarily due to the total consumer loan portfolio
including a greater percentage of installment loans in 2014 compared to 2013. The higher loss provision as a
percentage of consumer loan fees for installment loans reflects the less mature nature of that portfolio in
comparison to the short-term portfolio.
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