Burger King 2008 Annual Report Download - page 7

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OUR GLOBAL
QUEST
2008 Annual Report :: 5
EGYPT
CHINA
SAUDI ARABIA
The Burger King® empire continues to expand to satisfy hungry guests.
In Latin America, Burger King® is now the number one fast food
hamburger restaurant chain in 16 of the 25 countries we serve. In the
U.S. and Canada, our net restaurant count grew for the fi rst time in
six years. We expanded into Eastern Europe and recorded signifi -
cant development throughout the Middle East and Mediterranean.
In Asia Pacifi c, we continued to build the foundation for future
development growth and relaunched our brand positioning to reso-
nate with our bold, edgy, and young consumers in China.
Our winning streak of comparable sales growth and net restaurant
openings led to record average restaurant sales of $1.3 million world-
wide. Global revenues topped $2.46 billion—another all-time high—
thanks to reimaged restaurants; energized employees; committed
franchisees; versatile new technology; longer competitive hours of
operations; and new menu items that satisfy all guests, from the
value-minded to those seeking indulgence.
In fi scal 2009 and beyond, our global expansion plans call for opening
3-to-4-percent net new units of worldwide restaurant count annually.
Our roadmap? Manage growth strategically in the right places with
the right business partners and at the right time to generate the best
return on investment.